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    Liam Bushby, Alison Steven To Join Ogilvy’s Unilever Global Team As Creative Directors

    By SHOOTUpdated:No Comments1901 Views
    Liam Bushby (l) and Alison Steven
    LONDON --

    Ogilvy’s Unilever Global Team has hired award-winning creative duo Liam Bushby and Alison Steven as creative directors.

    Bushby and Steven join from VCCP in London where they were sr. creatives. Prior to VCCP, the duo created the “Reverse Selfie” campaign for Dove while freelancing at Ogilvy in the U.K. 18 months ago, which helped to focus attention on the crucial issue of women’s and girls’ self esteem by highlighting the damage caused by the trend for heavily edited selfies.

    “Liam and Alison’s work for Dove proves they understand the brand’s fight for real beauty standards,” said Daniel Fisher, global ECD on Unilever at Ogilvy and WPP. “As Dove steps up its fight to challenge the sometimes toxic nature of the beauty industry and its effects particularly on young girls, Liam and Alison’s insight and experience will be crucial in creating original and campaigning work for the brand.”

    Jo Bacon, global lead, said “Working with the very best in the industry will enable us to highlight the issues that are core to our brand values. Alison and Liam have already proved that they will make a significant contribution to Dove’s success. We are very excited to have them come back into the Ogilvy fold to help ensure continued success for some of our biggest and most famous global brands.”

    Bushby and Steven, who will join in November, have won a number of industry awards including Cannes Lions, Gold, Silver and Bronze, 11 Pencils at D&AD–including two Yellow Pencils and Gold, Silver and Bronze at The One Show for work such as Dove’s “Reverse Selfie,” NSPCC’s “Share Aware” and McDonald’s “Loading.” In addition, Steven was voted #1 most awarded Copywriter in the U.K. by The One Show for 2022 and Bushby #2 most awarded art director in the U.K.

    “We’re really excited to be part of the Ogilvy team again,” said Steven. “Building on our previous experience with the Dove brand and the activism that is at the heart of their campaigns. This new role will give us the platform to develop that work further and help Dove to continue to challenge the unrealistic ideals being set by the beauty industry.”

    Category:News
    Tags:Alison StevenDaniel FisherJo BaconLiam BushbyOgilvy's Unilever Global Team



    Hwang Dong-hyuk On Season 2 of “Squid Game,” Wrapping Production on Season 3; What’s Next?

    Thursday, December 26, 2024

    Viewers may gasp, cringe or cry out watching characters die on Netflix's "Squid Game," but those simulated deaths have a different effect on its creator, writer and director. Instead, Hwang Dong-hyuk feels happiness seeing them go.

    The show has a huge cast and Hwang says it was "really difficult" to manage everyone on set.

    As characters would die, Hwang recalls saying to the actors on their last day, "'Oh no! How sad! I won't see you tomorrow,' but I was always smiling inside."

    "Squid Game" season two premieres Thursday. It once again stars Lee Jung-jae and centers around a secret competition in South Korea that targets people in debt and the winner gets a big cash prize. What they don't know is that losing the game is deadly.

    Hwang originally conceived of the show 15 years ago as a two-hour film but it failed to gain traction with financiers or even interested actors. He put it aside and worked on other films instead. He then had the idea to make it a TV series instead and took the project to Netflix. There, it could reach a wide audience.

    "I never in my wildest dream thought it was going to be this huge," said Hwang, who spoke about the show and what comes next. Answers have been edited for clarity and length.

    Q: What have you learned from "Squid Game"?

    HWANG: I learned that I shouldn't give up. If you love something and if you want to create something, it might not work now, but the time might come later. Or that idea could be the source of inspiration for something else.

    Q: You've already finished filming season three of "Squid Game." Have you thought about what your next project will be?

    HWANG: I'm afraid to talk... Read More

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