This new global creative from Wieden+Kennedy, Portland, builds upon the 2009 and 2010 Levi’s “Go Forth” U.S. campaigns, paying homage to the brand’s heritage and celebrating today’s pioneers taking action to build a new and better future. The global platform serves as an invitation for people everywhere to come together to create a better world–it’s a catalyst for the belief that it’s up to each of us to make real change happen. Featuring Levi’s® Fall 2011 collection, the campaign carries the empowering statement, “Now is our time.”
The :60 commercial, titled “Levi’s Legacy,” stars real pioneering youth of Berlin to deliver a message of hope and empowerment. Directed by Ralf Schmerberg of @radical.media, the film features scenes of the German landscape from Berlin to the Baltic Sea and includes the poem “The Laughing Heart” by American poet, novelist and short story writer, Charles Bukowski. The print, digital and OOH was shot by photographers Jeff Luker and Randall Mesdon.
The campaign officially kicked off last month when Levi’s and Wieden+Kennedy Amsterdam collaborated with artist Alexandre Farto on a series of street murals in Berlin featuring the faces of locals who embodied the “Go Forth” spirit.
The new creative marks the first global advertising initiative for the brand and will span 24 countries across the Americas, Europe and Asia-Pacific regions. The 60-second film launched on Facebook yesterday and will run in cinema and on TV later this month.
The W+K creative ensemble included creative directors Tyler Whisnand and Eric Baldwin, creative director/art director Jeff Williams, copywriter Anthony Goldstein, art director Julia Blackburn, producer Sarah Shapiro, executive creative directors Mark Fitzloff and Susan Hoffman, and executive producer Ben Grylewicz.
“Levi’s Legacy” was edited by Joint‘s Tommy Harden who also served as sound designer. The DP was Daniel Gottschalk. Method Studios was the VFX studio. Music came from Search Party.
HBO Inks Two-Year First-Look Deal With Sharon Horgan and Her Production Company Merman
HBO has signed a two-year first-look television deal with BAFTA-winning and Emmy®-nominated actor, writer, and producer Sharon Horgan (“Bad Sisters,” “Catastrophe”) and her multi award-winning production company Merman. HBO has also given a straight-to-series order for a new original comedy series, the first project under this deal, from Horgan and produced by Merman, with Horgan serving as writer, star, and executive producer.
This comedy series follows a 50-year-old divorcee’s search for sex and love while juggling caring for her ailing parents and parenting her should-be grown up son.
Amy Gravitt, executive VP, HBO & Max Comedy Programming, said, “We’re thrilled to be reunited with Sharon. Her willingness to offer up her own experiences through the characters she creates makes us all feel a little less lonely, that is what sets her comedy apart so brilliantly. She also has such a sharp eye for material and a strong desire to shepherd other people’s stories, we’re looking forward to the new talent she will bring into the fold.”
Horgan said, “I’m so happy to once again be working with Casey [Bloys], Amy, Francesca [Orsi] and the team at HBO, and really excited that Merman get to continue to tell stories for a company that’s been home to some of the most iconic television shows ever created.”
Horgan has created and starred in such series as “Pulling,” “Catastrophe,” “Motherland,” “Amandaland” and BAFTA and Peabody winning series “Bad Sisters,” which recently released its second season. She received Emmy® nominations for Outstanding Writing for a Comedy Series (“Catastrophe”), Lead Actress in a Drama Series, and Outstanding Writing for a Drama Series (“Bad... Read More