The Levi’s brand unveiled its 2012 Go Forth global marketing campaign which this time around is titled “This is a pair of Levi’s.” Centerpiece of the campaign–out of Wieden+Kennedy, Portland, Ore., is “Threads,” a :60 directed and shot by Lance Acord of Park Pictures that depicts individuals from diverse walks of life putting on their Levi’s in the morning and preparing to face the day. We watch them as they button their jeans, tuck in their shirts, get on their bikes, and head out the door, all the while repeating our mantra “you’re gonna be great, you’re gonna be great, you’re gonna be great.”
The spotlight of the campaign is the Levi’sยฎ brand’s new Fall/Winter 2012 global collection, which features a refined and tailored look made for those who get dressed each morning with purpose.
The creative went live today on Levi.com and Levi’s YouTube channel. In the U.S., the spot will also run on television beginning mid August and in cinema on nearly 8,000 screens beginning Sept 28.
The W+K creative ensemble included creative directors Tyler Whisnand, Eric Baldwin and Don Shelford, copywriter Erin Swanson, art directors Jimm Lasser and Monica Nelson, producers Sarah Shapiro and Kirsten Acheson, executive creative directors Mark Fitzloff and Susan Hoffman, executive producer Ben Grylewicz and strategic planner Andy Lindblade.
Jackie Kelman Bisbee and Mary Ann Marino exec produced for Park Pictures. Caroline Kousidinis was line producer.
Tommy Harden of Joint edited and served as sound designer on “Thread.”
VFX house was A52.
Audio post mixer was Jeff Payne of Eleven.
Sheriff Reports Preliminary Autopsy Results On Gene Hackman and Betsy Arakawa
Preliminary autopsy results didn't determine how Oscar-winner Gene Hackman and his wife died at their home in Santa Fe, New Mexico, but did rule out that they were killed by carbon monoxide poisoning, the sheriff leading the investigation said Friday.
The condition of the bodies found Wednesday indicated the deaths occurred at least several days earlier and there was no sign of foul play.
At a news conference, Santa Fe County Sheriff Adan Mendoza said the initial examination by the medical examiner showed no sign of carbon monoxide, a colorless and odorless gas produced from kitchen appliances and other fuel-burning items. When it collects in poorly ventilated homes, it can be fatal.
Mendoza also said an examination of the 95-year-old Hackman's pacemaker showed it stopped working on Feb. 17, which means he may have died nine days earlier.
Hackman's body was found in an entryway. The body of his wife, Betsy Arakawa, 65, was in a bathroom. She was on her side and a space heater was near her head. Investigators said the heater likely was pulled down when she fell. There also was an open prescription bottle and pills scattered on a countertop.
Whether the pills or other drugs were a factor won't be known until toxicology tests are completed in the coming weeks.
Dr. Philip Keen, the retired chief medical examiner in Maricopa County, Arizona, said it would be unlikely for a person who tests negative for carbon monoxide initially to later be found to have been poisoned by it.
He also said the moment when a pacemaker stops working could mark the point when a person dies, but not always.
"If your heart required a pacemaker, there would certainly be an interruption at that point โ and it might be the hallmark of when... Read More