Jim Radosevic, president of Y&R New York, and Tony Granger, global chief creative officer of Y&R, announced that Leslie Sims has been named chief creative officer of Y&R New York. She succeeds Jim Elliott, who has been CCO for the past three years and is moving on to become the newly created post of global CCO at Arnold Worldwide.
Sims will drive the creative vision of Y&R NY, leading creative teams for clients including Land Rover, Dell, Campbell’s Soup Company, Xerox, Special Olympics and Partnership for a Healthier America. She is schedule to begin at Y&R NY in February.
Sims’ appointment completes a reset of the New York leadership team since Radosevic stepped up to the agency presidency last May. This past September, Dick de Lange came on board as the chief strategy officer from R/GA.
Sims joins Y&R from McCann Erickson, where she has spent the past 15 years working on a broad range of brands, including USPS, Nature Valley and other General Mills brands, Avis, Staples, Nestle Waters, Weight Watchers and MasterCard. She invented the Easy button for Staples and led the team that created the virtual hiking trails platform for U.S. national parks on behalf of Nature Valley.
Her work has won awards at Cannes, the Clios, the Webbys, the ADC, the One Show, the ANDYs, the ADDYs, LIA, Communications Arts, as well as a Jay Chiat Creative Technology Gold. In 2014, she served on the Press Jury at Cannes, the One Show Advertising Jury and the Clios’ Branded Entertainment and Content Jury.
