Leslie Sims has become managing director, Deloitte Consulting LLP, and U.S. chief creative officer, serving as a central creative leader for all of Deloitte Digital, a creative digital consultancy. Sims will work across the entire business to integrate its creative capabilities, teaming with Deloitte Digital’s business strategy, design, technology and data talent to help clients across industries explore the breadth of possibilities and value creative can engender.
Sims started her career as a copywriter before working her way up to be chief creative officer, first for Y&R, and then for Ogilvy, where she led the national creative vision for both agencies. In these roles, Sims created award-winning, transformative client work and was also named “Advertising Working Mother of the Year” by She Runs It. Sims has served on international award show juries such as the prestigious Grand Effie jury in 2018 and the Cannes Lions Titanium jury in 2019. She is board member of the One Club for Creativity and is also a Clemson University Erwin Center board member.
Sims’ experience setting and resetting the creative vision for Fortune 500 organizations like IBM, U.S. Navy, General Mills, Mastercard, Staples and more will help Deloitte Digital clients across the C-suite harness the power of creativity to develop brand-defining experiences.
Sims’ appointment follows other Deloitte Digital recent hires like former McCann COO Rich Whalen, executive creative directors Milton Correa and Jones Krahl, and 600 and Rising founder Nathan Young. Sims will be working closely with chief design officer Nelson Kunkel, and Ayan Pal who’s chief creative officer in India.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More