The AICP Next Awards debuted tonight at The NYU Skirball Center in New York City and topping the proceedings was Leo Burnett. The agency’s Chicago office scored The Most Next Award, emblematic of Best in Show, for Allstate’s “Social Savvy Burglar,” which also scored an honor in the Next Integrated Campaign category. Furthermore Leo Burnett Toronto, Chicago and London, along with Burnett sister digital shop Holler in London teamed on P&G brand Always’ “#LikeAGirl” which scored two honors–in the Next Viral/Web Film and Next Social categories.
Jeff Tremaine of HeLo directed “Social Savvy Burglar” while Lauren Greenfield of Chelsea helmed the "#LikeAGirl" short, centerpiece of the lauded campaign. Earlier this awards season, "#LikeAGirl”" earned Greenfield a DGA Award nomination in the Commercials competition.
The only other piece of work to garner two AICP Next honors was States United to Prevent Gun Violence’s “Unload Your 401K” directed by Cameron Fertitta via production/development company Sugar Content for Grey New York.
The AICP Next Awards recognizes work in eight categories: Integrated Campaign, Experiential, Social, Product Integration, Website/Microsite, Mobile, Viral/Web Film and Cause Marketing. The Next Awards judging chair–this year’s being Rob Reilly, global creative chairman of McCann Worldgroup–and the jury presidents from each category select The Most Next Award (Best in Show) from among the winners. The winner of the Most Next honor–this time being Leo Burnett, Chicago–directs a $5,000 grant from the AICP Foundation to an educational institution of their choosing. This year’s grant went to Marwen, a nonprofit organization offering free, arts-based youth development programs for under-served Chicago students in grades 6-12. In a typical year, more than 900 students from almost 300 schools travel to Marwen, where they take classes designed and taught by practicing artists.
The AICP Next Awards ceremony is one of the tent pole events of AICP Week–which also includes the premiere of the AICP Show: The Art & Technique of the American Commercial, and the AICP Week Base Camp, which features educational seminars and panels. Each year, the honored work from the AICP Next Awards and AICP Show becomes a part of the archives of the Department of Film at The Museum of Modern Art.
The Next jury presidents were: Colleen DeCourcy, global co-executive creative director, Wieden+Kennedy (Social); Jennifer Golub, Mal For Good (Product Integration); Jeff Kling, chief creative officer, Fallon (Viral/Web Film); Nick Law, global chief creative officer, R/GA (Experiential); Tor Myhren, worldwide chief creative officer, Grey (Integrated Campaign); Benjamin Palmer, chairman, The Barbarian Group (Website/Microsite); Jaime Robinson, executive creative director, Wieden+Kennedy, New York, (Mobile); and David Rolfe, director of integrated production, BBDO New York (Cause Marketing).
McCann Worldgroup’s Reilly served not only as Next judging chair but also emcee at the Next Awards. In addition to unveiling the winners, the Next proceedings were highlighted by case study presentations of the three winning Integrated Campaigns-–Allstate’s “Social Savvy Burglar,” Jordan Brand “RE2PECT” and “Unload Your 401K” for States United Against Gun Violence.
Design and production company Trollbäck + Company collaborated with technology integration experts McCann Systems to create the staging, opening sequence and graphic navigation for the AICP Next Awards premiere.
This year’s winners–along with all AICP Next Awards winners–are available for viewing here. Here’s a full rundown of AICP Next Award winners:
Next Integrated Campaign
Allstate “Social Savvy Burglar”
Production/Development Company: HēLō
Director: Jeff Tremaine
Advertising Agency: Leo Burnett Chicago
Agency Chief Creative Officer: Susan Credle
Agency Executive Creative Director: Charley Wickman
Agency Creative Directors: Britt Nolan, Mikal Pittman
Agency Interactive Creative Director: Nuno Ferreira
Agency Copywriters: Brandan Jenkins, Jake Reilly, Mark Wegwerth
Agency Art Directors: Derek Heinze, John Regan, Christopher Cole, Lauren Wetula
Agency Group Executive Producer: Veronica Puc
Agency Senior Producer: Stephen Clark
Digital Production Company: WeLikeSmall
Editor: Conor O’Neill
States United to Prevent Gun Violence “Unload Your 401K”
Production/Development Company: Sugar Content
Directors: Cameron Fertitta
Advertising Agency: Grey New York
Agency Worldwide Chief Creative Officer: Tor Myhren
Agency Deputy Worldwide Chief Creative Officer: Per Pedersen
Agency Executive Creative Directors: Rob Perillo, Rob Lenois
Agency Creative Directors: Jordan Buntain, Tyronne Schaffer
Agency Director: Floyd Russ
Agency Producer: Angela Ong
Editor: Frank Snider, Rock Paper Scissors
Jordan Brand “RE2PECT”
Production/Development Company: Arts & Sciences
Managing Director: Mal Ward
Producer: Zoe Odlum
Advertising Agency: Wieden+Kennedy New York
Visual Effects: The Mill
Next Viral/Web Film
Always “#LikeAGirl”
Production Company: Chelsea Pictures
Director: Lauren Greenfield
Executive Producer: Jonathan Gribetz
Advertising Agency: Leo Burnett Toronto, Chicago. London/Holler
Agency Creative Directors: Judy John, Becky Swanson, Milos Obradovic
Social Media Team: Starcom MediaVest Group/MSL
Agency Executive Producer: Adine Becker
Agency Copywriters: AJ Hassan, Angel Capobianco
Agency Art Directors: Hmi Hmi Gibbs, Nick Bygraves
Editor: Kathryn Hempel, Cutters
Honda “The Other Side”
Production/Development Company: Stinkdigital
Advertising Agency: Wieden+Kennedy
Next Website/Microsite
Destiny “Destiny Planet View
Production/Development Company: MediaMonks
Advertising Agency: 72andSunny
Volkswagen “vw.com”
Production/Development Company/Advertising Agency: Deutsch LA
Agency Chief Creative Officer: Pete Favat
Agency Chief Digital Officer: Winston Binch
Next Product Integration
Skype “Pet Detective”
Production/Development Company: Station Film
Director: Peking
Executive Producers: Caroline Gibney, Michael Di Girolamo
Advertising Agency: Pereira & O’Dell
Agency Creative Directors: PJ Pereira, Jonathan Woytek
Agency Art Director: Ben Sweitzer
Agency VP Production: Jeff Ferro
Agency Senior Broadcast Producer: Bill Spangler
Agency Associate Creative Director: Brett Beaty
Detective: Valeriy Sugrobov
Editor: Jessica Congdon, Umlaut Films
Next Mobile
Taco Bell “Taco Bell Blackout”
Production/Development Company: DigitasLBi
Advertising Agency: DigitasLBi
Social Media Team: DigitasLBi
Samsung “Samsung Smart Bike”
Production/Development Company: Magnolia
Advertising Agency: Leo Burnett Italy
Agency Global Chief Creative Officer: Mark Tutssel
Agency Executive Creative Directors: Francesco Bozza, Alessandro Antonini
Agency Creative Directors: Christopher Jones, Cristiano Tonnarelli
Digital Creative Director: Paolo Boccardi
Agency Copywriter: Alice Jasmine Crippa
Next Social
Old Spice “Old Spice Social”
Production/Development Company/Advertising Agency: Wieden+Kennedy
Social Media Team: Old Spice Creative Team
American Red Cross & Bitly “Hope.ly”
Production/Development Company: The Kitchen @ BBDO New York
Advertising Agency/Social Media Team: BBDO New York
Chief Creative Officer BBDO Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Agency Executive Creative Directors: Tom Markham, Toygar Bazarkaya
Associate Creative Directors/Art Directors: Damjan Pita, Derek Harms
Agency Copywriter: Allie Townsend
Director of Design, Experience & Innovation: Simon Mogren
Senior Designer: Bhanu Arbuaratna
Director of Integrated Production: David Rolfe
Director of Digital Operations: Clemens Brandt
Executive Digital Producer: Eric Berg
Content Producer: Daniel Ivanov
Head of Music Production: Rani Vaz
Senior Engagement Planner: Rhys Hillman
Technical Director: Michael Condouris
Associate Technical Director: Konstantin Rozinov
Developers: Colleen Cook, Chris D’Andrea
QA Engineer: Jimmy McGee
Executive Producer: Renee Haar
Sound Engineers: Corey Bauman, John Cabrera
Newcastle Brown Ale “Band of Brands”
Production/Development Company: Caviar Content
Advertising Agency: Droga5
Agency Chief Creation Officer: Sally-Ann Dale
Agency Head of Broadcast Production: Ben Davies
Agency Senior Broadcast Producer: David Cardinali
Interactive Production: Niklas Lindstrom, Rainy Kumar
Designers: Rich Greco, Mark Yoon
Editor: Chuck Willis, The Cutting Room
Always “#LikeAGirl”
Production/Development Company: Chelsea Pictures
Director: Lauren Greenfield
Executive Producer: Jonathan Gribetz
Advertising Agency: Leo Burnett Toronto, Chicago, London/Holler
Agency Creative Directors: Judy John, Becky Swanson, Milos Obradovic
Social Media Team: Starcom MediaVest Group/MSL
Agency Executive Producer: Adine Becker
Agency Copywriters: AJ Hassan, Angel Capobianco
Agency Art Directors: Hmi Hmi Gibbs, Nick Bygraves
Editor: Kathryn Hempel, Cutters
Next Experiential
Ubisoft “Amazing Street Hack”
Production/Development Company: Rita Films
Advertising Agency: BETC
Agency Creative Director: Stéphane Xiberras
Agency Creatives: Benjamin Le Breton, Arnaud Assouline
Director: Cecilia Verheyden
TNT “Dallas Gas Station”
Production/Editorial Company: Pie Face Pictures
Director: Doug Carr
Producer: Patrick Letterii
Advertising Agency: Grey New York
Agency Worldwide Chief Creative Officer: Tor Myhren
Agency Deputy Worldwide Chief Creative Officer: Per Pederson
Agency Executive Directors: Lisa Topol, Derek Barnes
Agency Creative Directors: Brian Platt, Hema Patel
Agency Producer: Diana Gay
Editor: Adam Talaid, Pie Face Pictures
Google “Made with Code: Holiday Lights”
Production/Development Company: Nexus Productions
Advertising Agency: 72andSunny
Next Cause Marketing
States United to Prevent Gun Violence “Unload Your 401K”
Production Company: Sugar Content
Advertising Agency: Grey Group
Director: Cameron Fertitta
Advertising Agency: Grey New York
Agency Worldwide Chief Creative Officer: Tor Myhren
Agency Deputy Worldwide Chief Creative Officer: Per Pedersen
Agency Executive Creative Directors: Rob Perillo, Rob Lenois
Agency Creative Directors: Jordan Buntain, Tyronne Schaffer
Agency Director: Floyd Russ
Agency Producer: Angela Ong
Editor: Frank Snider, Rock Paper Scissors
CVS Health “Health Is Everything”
Advertising Agency: BBDO New York
Agency Chief Creative Officer BBDO Worldwide: David Lubars
Agency Chief Creative Officer BBDO New York: Greg Hahn
Agency Executive Creative Director: Tom Darbyshire
Agency Creative Director: Bill Schwab
Agency Art Directors: Quoc Doan, Bryan Barnes, Michael Vaughan, Jonathan Doucette, Anna Echiverri, Kim Baskinger, Kelly Kennedy, Dan Cohen, Czar Dizon
Agency Copywriters: Mohamed Said, Nedal Ahmed, Neil Levin, John Olson, Annie Chiu, Jim Connolly, Dan Veltri, Susan Golkin
Designer: John Connor
Digital Designer: Garrett Mutz
Agency Executive Producer: Regina Iannuzzi
Executive Interactive Producer: Joe Croson
Agency Producer: Brody Bernheisel
Director of Music/Radio Production: Rani Vaz
Agency Interactive Producers: Whitney Husnik, Eric Bloom
Group Planning Director: Rich Santiago
Co-Head of Digital Strategy: Rebecca Nadilo
Production/Development Company: RSA/Public Record
Directors: Jake Scott, Galen Summer, Cassidy Gearhart
Directors of Photography: Trent Opaloch, Zak Mulligan
Executive Producers: Tracie Norfleet, Jeremy Yaches, Jules Daly
Line Producers: David Mitchell, Robert Smyth
Editorial Companies: Crew Cuts, Cutters Studios
Editors: Danielle Sclafani, Sherri Kennan-Margulies, Nadav Kurtz,
Executive Editorial Producers: Nancy Shames, Elizabeth Krajewsk
Music Companies: Tone Farmer, AKM Productions
Sound Mixers: Tom Jucarone / Eric Thompson
Sound Effects Companies: Sound Lounge, Cutters Studio
