Register

    Leo Burnett London Taps Mark Elwood As Executive Creative Director

    By SHOOTUpdated:No Comments3315 Views
    Leo Burnett London's Chaka Sobhani (l) and Mark Elwood
    LONDON --

    Leo Burnett London has appointed multi-award-winning creative Mark Elwood as its executive creative director. Elwood previously held the role of ECD at MullenLowe London.

    Elwood joins Leo Burnett after a raft of new business wins in 2019 including McCormick, Iceland, Gulf Oil and AXA Global. He started his advertising career at Leo Burnett and has been at MullenLowe since 2017. He has overseen many lauded campaigns at MullenLowe, including the renowned NHS campaign “We are the NHS” in 2018.

    Reporting to chief creative officer Chaka Sobhani, Elwood will be responsible for the day-to-day running of the creative department and for adding further creative excellence to Leo Burnett’s roster of clients such as McDonald’s, Kellogg’s, Butlin’s and Betfair.

    Throughout his career, Elwood has worked at small and large agencies on an array of both domestic and global businesses for brands such as Cadbury, The British Heart Foundation, Wagamama, The Economist, Guinness, GAME, Co-op Bank and the NHS.

    Elwood began his career as a graphic designer and has gone on to hold senior positions at JWT and AMV BBDO. From 2003, he spent eight years at Fallon London, joining as head of art before being promoted to partner and creative director.

    In 2011 he founded 101 with Laurence Green, Phil Rumbol, Richard Flintham and Steve Waring.

    Other creative highlights include Elwood’s work for the TATE, which won a Cannes Lions Grand Prix for print, and the Art Fund, which won three IPA Effectiveness awards.   

    Elwood joins the leadership team at Leo Burnett London headed by CEO Charlie Rudd, chief strategy officer Josh Bullmore, CCO Sobhani and most recently Carly Avener who joined the agency as  managing director in October last year.

    Category:News
    Tags:Chaka SobhaniLeo Burnett LondonMark Elwood



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

    MySHOOT Profiles


    Add A Comment