Leo Burnett London has appointed multi-award-winning creative Mark Elwood as its executive creative director. Elwood previously held the role of ECD at MullenLowe London.
Elwood joins Leo Burnett after a raft of new business wins in 2019 including McCormick, Iceland, Gulf Oil and AXA Global. He started his advertising career at Leo Burnett and has been at MullenLowe since 2017. He has overseen many lauded campaigns at MullenLowe, including the renowned NHS campaign “We are the NHS” in 2018.
Reporting to chief creative officer Chaka Sobhani, Elwood will be responsible for the day-to-day running of the creative department and for adding further creative excellence to Leo Burnett’s roster of clients such as McDonald’s, Kellogg’s, Butlin’s and Betfair.
Throughout his career, Elwood has worked at small and large agencies on an array of both domestic and global businesses for brands such as Cadbury, The British Heart Foundation, Wagamama, The Economist, Guinness, GAME, Co-op Bank and the NHS.
Elwood began his career as a graphic designer and has gone on to hold senior positions at JWT and AMV BBDO. From 2003, he spent eight years at Fallon London, joining as head of art before being promoted to partner and creative director.
In 2011 he founded 101 with Laurence Green, Phil Rumbol, Richard Flintham and Steve Waring.
Other creative highlights include Elwood’s work for the TATE, which won a Cannes Lions Grand Prix for print, and the Art Fund, which won three IPA Effectiveness awards.
Elwood joins the leadership team at Leo Burnett London headed by CEO Charlie Rudd, chief strategy officer Josh Bullmore, CCO Sobhani and most recently Carly Avener who joined the agency as managing director in October last year.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More