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    Lena Eng Promoted to Managing Director of McCann Worldgroup’s Craft Greater New York

    By SHOOTUpdated:No Comments4584 Views
    Lena Eng
    NEW YORK --

    Lena Eng has been promoted to managing director of Craft Greater New York. In this role, Eng will lead business growth, client relationships and operations for both Craft New York and Craft Health. Previously, Eng was SVP, integrated operations director for Craft New York and CraftHealth New Jersey, a McCann Worldgroup company specializing in digital production, print production, broadcast/content production, translation, global adaptation and deployment.

    At Craft, Eng heads up operations, overseeing and working closely with her teams on being the key conductors in flawless execution, developing and implementing workflow models to optimize production processes and create efficiency while ensuring high-quality asset delivery for the agency’s clients.

    Shay Fu, EVP, global operations, Craft, said, “As the demand for assets and the proliferation of media channels only grows, our clients are coming to us and asking for agile, efficient and creative solutions to content delivery. Lena has become a great leader in serving as a flexible yet strategic partner for our clients. In her new role, I look forward to Lena bringing new solutions that challenge the traditional role of production.”

    Prior to joining the Craft team, Eng played many vital roles at RAPP, an Omnicom agency. In her last role, she was the VP of program operations, where she oversaw all stages of work for high-profile clients. She attributes her dedication to hard work and a can-do attitude from being a first-generation American, and having to navigate her career path largely on her own.

    Eng graduated from the Fashion Institute of Technology in New York City. 

    Category:News
    Tags:CraftLena EmgMcCannWorldgroupShay Fu



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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