Lena Eng has been promoted to managing director of Craft Greater New York. In this role, Eng will lead business growth, client relationships and operations for both Craft New York and Craft Health. Previously, Eng was SVP, integrated operations director for Craft New York and CraftHealth New Jersey, a McCann Worldgroup company specializing in digital production, print production, broadcast/content production, translation, global adaptation and deployment.
At Craft, Eng heads up operations, overseeing and working closely with her teams on being the key conductors in flawless execution, developing and implementing workflow models to optimize production processes and create efficiency while ensuring high-quality asset delivery for the agency’s clients.
Shay Fu, EVP, global operations, Craft, said, “As the demand for assets and the proliferation of media channels only grows, our clients are coming to us and asking for agile, efficient and creative solutions to content delivery. Lena has become a great leader in serving as a flexible yet strategic partner for our clients. In her new role, I look forward to Lena bringing new solutions that challenge the traditional role of production.”
Prior to joining the Craft team, Eng played many vital roles at RAPP, an Omnicom agency. In her last role, she was the VP of program operations, where she oversaw all stages of work for high-profile clients. She attributes her dedication to hard work and a can-do attitude from being a first-generation American, and having to navigate her career path largely on her own.
Eng graduated from the Fashion Institute of Technology in New York City.
First-Time Feature Directors Make Major Splash At AFI Fest, Generate Oscar Buzz
Two first-time feature directors who are generating Oscar buzz this awards season were front and center this past weekend at AFI Fest in Hollywood. Rachel Morrison, who made history as the first woman nominated for a Best Cinematography Oscar---on the strength of Mudbound in 2018--brought her feature directorial debut, The Fire Inside (Amazon MGM Studios), to the festival on Sunday (10/27), and shared insights into the film during a conversation session immediately following the screening. This came a day after William Goldenberg, an Oscar-winning editor for Argo in 2013, had his initial foray into feature directing, Unstoppable (Amazon MGM Studios), showcased at the AFI proceedings. He too spoke after the screening during a panel discussion. The Fire Inside--which made its world premiere at this year’s Toronto International Film Festival--tells the story of Claressa “T-Rex” Shields (portrayed by Ryan Destiny), a Black boxer from Flint, Mich., who trained to become the first woman in U.S. history to win an Olympic Gold Medal in the sport. She achieved this feat--with the help of coach Jason Crutchfield (Brian Tyree Henry)--only to find that her victory at the Summer Games came with relatively little fanfare and no endorsement deals. So much for the hope that the historic accomplishment would be a ticket out of socioeconomic purgatory for Shields and her family. It seemed like yet another setback in a cycle of adversity throughout Shields’ life but she persevered, going on to win her second Gold Medal at the next Olympics and becoming a champion for gender equality and equitable pay for women in sports. Shields has served as a source of inspiration for woman athletes worldwide--as well as to the community of... Read More