Indie ad and marketing agency Eclipse Advertising is expanding its brand strategy and marketing team. Concurrently, Eclipse has named Leila Amirsadeghi as VP, client development. The announcement was made by Steve Dubb, CEO/president, Eclipse.
Amirsadeghi joins one of her former colleagues from Trailer Park who is based at Eclipse, executive creative director Glenn Sanders. The agency is adding to its entertainment industry experience by now offering its extensive creative marketing services to new major brand clients.
Eclipse recently partnered with Disney and Marvel to launch a global campaign for the blockbuster hit film “Captain America: Civil War” through conceptual, visual, and technological innovation. Sanders was at the helm leading the charge creating the official site for the film. Both the movie and the marketing campaign were centered on the face-off between Captain America and Iron Man. The Eclipse digital team combined those elements into a single, groundbreaking mobile user experience through its unique functionality. When the mobile device is upright, the site is dedicated to “Team Cap.” When turned upside-down, it’s concentrated on “Team Iron Man.” Through extensive app development and design, Eclipse seamlessly made the site operate across all devices and browsers.
Prior to joining Eclipse, Amirsadeghi was CEO/founder of MESH, a consulting group focused on growth through strategy and relationships for diverse clients. As VP of client engagement across Trailer Park & Goodness Mfg, Amirsadeghi led business development and strategic client partnerships for brands and entertainment clients.
Before her stint at Trailer Park, Amirsadeghi headed up business development at the digital agency BLITZ, with clients including Xbox, John Mayer, Alpine, Starbucks, Adobe, Activision, Better Place, Dell, Disney, Dole, Mattel, Microsoft and NBC. Earlier, she was director of business development at digital agency iChameleon Group, until it was acquired by Sapient.
Britt Wilen Joins David&Goliath As Group Creative Director
As David&Goliath (D&G) celebrates 25 years, the agency is bringing on new creative leadership to help shape its future. Britt Wilen joins as group creative director, bringing her knack for big ideas, executional craft and a track record of work that resonates. In her new role, Wilen will partner closely with clients, diving deep into their challenges to develop work thatโs bold, transformative, with high-impact solutions and cultural relevance.
David Angelo, D&G founder and creative chairman, said of Wilen, โSheโs a true creative force--a Swiss Army knife of innovation--with an energy thatโs as contagious as it is inspiring. We are looking forward to her creative leadership for one of our longest-standing clients, California Lottery, as well as the impact sheโll bring to our โBraveโ culture.โ
Wilen stated, โCreativity is at its best when it surprises people, makes them feel something, or gives them a new way to see the world. Thatโs what I love about this industry, and thatโs what drew me to D&G. They have a fearless approach to ideas and a culture that thrives on collaboration, and Iโm so excited to be part of it.โ
Wilenโs most recent staff position prior to joining D&G was serving as a global creative director at Saatchi & Saatchi where she led major campaigns for Toyotaโs Olympic and Paralympic sponsorship, Expedia and Lexus. Before that, she held senior creative roles at BBDO Worldwide and Leo Burnett, helping shape iconic work for brands like Doritos, Ikea, Mars, and more.
Her work has been recognized with top industry honors, including Cannes Lions, D&AD, The One Show, Clio Awards, and Effies. In addition to her impressive professional career, Wilen boasts a rich and... Read More