Following a successful and ongoing co-development partnership with Hollywood stereo VFX company Legend3D, SGO announced that Mistika is now fully integrated within Legend’s “2D to 3D” conversion process and digital asset management system.
This co-development resulted in a new “Depth Grade” node in Mistika, which accepts and utilizes data created by Legend3D’s conversion process to interactively design the depth of a given scene in real-time. As the conversion data is passed through the Mistika, each 3D scene can be flawlessly fine-tuned, using Mistika’s already proven and highly-advanced stereo optimization features in conjunction with the “Depth Grade” node, eliminating unnecessary artist iterations. From designing a director’s 3D story at the beginning of a feature, to approving large volumes of shots that require an accelerated conversion time frame towards the end, the “Depth Grade” node will redefine the creative and schedule implications for 3D VFX and conversion work.
Jared Sandrew, Legend3D’s chief creative officer, stated, “It is an incredible experience to collaborate with innovative directors that care about how their story is told in 3D. With our depth grading process, we are able to dial in the stereo with a filmmaker in the room in real-time resulting in 100% depth approval upon first viewing. This allows us to interactively show multiple versions of a 3D experience in continuity with the filmmaker.”
Geoff Mills, director of SGO’s global sales and operations, said, “This is a real game-changer for the 2D to 3D conversion industry and provides Legend3D with a huge competitive advantage so that they can offer something unique to their clients. This new capability of allowing converted material to be creatively and interactively manipulated in front of the director or stereographer in real time, to achieve the desired creative depth for a given scene, significantly speeds up the entire conversion process. This is an exciting time for both of our companies and we have more announcements to follow.”
Delivering the very best of 3D filmmaking to the market, Legend3D delivers world-class high quality projects such as Transformers: Age of Extinction, The Amazing Spider-Man 2, The Lego Movie, Man of Steel, Life of Pi as well as six additional theatrical releases in the upcoming 2014 and 2015 seasons.
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More