McCann has appointed Lee Maicon as chief strategy officer for North America. He joins McCann from 360i where he served as chief strategy officer and head of the agency’s business consulting practice as well.
In his new role at McCann North America, Maicon will lead the agency’s multi-disciplined strategic planning team, have responsibilities for the agency brand itself, and be a core member of both of the North American leadership team and the McCann Worldgroup Global Strategic Leadership Community.
Maicon joined 360i in 2010 as VP-Insights & Planning and rose to his position as chief strategy officer in 2014. Born in Mexico and raised in Miami, he began his career as an account planner at the Hispanic marketing agency Conill Advertising and has subsequently worked in top strategy positions in both general-market and multicultural agencies as well as in PR. He joined 360i from Grey Group’s Wing multicultural agency where he was head of strategy, and previously worked as director of strategy planning at the DeVries Global PR agency. He has also held leading strategy positions at Berlin Cameron and Strawberry Frog as well as in the Hispanic marketing field at StarMedia Networks and Univision.
“Lee is ideal for this role inasmuch as he has experience across and an insatiable love for all of the different flavors of strategy from brand to social to digital to media and beyond,” said Suzanne Powers, global chief strategy officer of McCann Worldgroup. “Given that he is also incredibly passionate about finding and nurturing teams and talent, he is that rare combination of being a superstar in his own right coupled with having deep leadership and team-building skills.”
