Lea Ladera has joined McCann Erickson in New York as executive creative director. She comes over from Saatchi & Saatchi where she served as a creative director.
Ladera’s portfolio, spanning financial, retail and fashion, beverage, CPG, automotive, pharma, technology and travel, has included the 2014 launch of American Express’ Everyday Card, starring Tiny Fey, and earlier Macy’s which including co-producing a one-hour TLC Special. She has also worked on Coca-Cola, McDonald’s, HP, Delta Airlines, P&G, Unilever and General Mills, among other major brands. In addition to Saatchi, she has developed campaigns for agencies including Ogilvy, JWT and Goodby Silverstein. Over the years her breakthrough work has earned honors from every major awards festival, including Cannes, D&AD, ADC, One Show, Clios and Effies.
We have admired Lea’s work for some time, from her recent Tina Fey work for American Express to her earlier amazing campaign for Macy’s. We are incredibly excited to bring that level of thinking to our clients,” said Sean Bryan, co-chief creative officer of McCann NY.
Bryan’s CCO partner, Tom Murphy, described Ladera as being “a superb story teller who has helped to creatively define brands and even to integrate them into pop culture.”
Review: Writer-Director Coralie Fargeat’s “The Substance”
In its first two hours, "The Substance" is a well-made, entertaining movie. Writer-director Coralie Fargeat treats audiences to a heavy dose of biting social commentary on ageism and sexism in Hollywood, with a spoonful of sugar- and sparkle-doused body horror.
But the film's deliciously unhinged, blood-soaked and inevitably polarizing third act is what makes it unforgettable.
What begins as a dread-inducing but still relatively palatable sci-fi flick spirals deeper into absurdism and violence, eventually erupting — quite literally — into a full-blown monster movie. Let the viewer decide who the monster is.
Fargeat — who won best screenplay at this year's Cannes Film Festival — has been vocal about her reverence for "The Fly" director David Cronenberg, and fans of the godfather of body horror will see his unmistakable influence. But "The Substance" is also wholly unique and benefits from Fargeat's perspective, which, according to the French filmmaker, has involved extensive grappling with her own relationship to her body and society's scrutiny.
"The Substance" tells the story of Elisabeth Sparkle, a famed aerobics instructor with a televised show, played by a powerfully vulnerable Demi Moore. Sparkle is fired on her 50th birthday by a ruthless executive — a perfectly cast Dennis Quaid, who nails sleazy and gross.
Feeling rejected by a town that once loved her and despairing over her bygone star power, Sparkle learns from a handsome young nurse about a black-market drug that promises to create a "younger, more beautiful, more perfect" version of its user. Though she initially tosses the phone number in the trash, she soon fishes it out in a desperate panic and places an order.
The one rule to follow is that... Read More