Lea Ladera has joined McCann Erickson in New York as executive creative director. She comes over from Saatchi & Saatchi where she served as a creative director.
Ladera’s portfolio, spanning financial, retail and fashion, beverage, CPG, automotive, pharma, technology and travel, has included the 2014 launch of American Express’ Everyday Card, starring Tiny Fey, and earlier Macy’s which including co-producing a one-hour TLC Special. She has also worked on Coca-Cola, McDonald’s, HP, Delta Airlines, P&G, Unilever and General Mills, among other major brands. In addition to Saatchi, she has developed campaigns for agencies including Ogilvy, JWT and Goodby Silverstein. Over the years her breakthrough work has earned honors from every major awards festival, including Cannes, D&AD, ADC, One Show, Clios and Effies.
We have admired Lea’s work for some time, from her recent Tina Fey work for American Express to her earlier amazing campaign for Macy’s. We are incredibly excited to bring that level of thinking to our clients,” said Sean Bryan, co-chief creative officer of McCann NY.
Bryan’s CCO partner, Tom Murphy, described Ladera as being “a superb story teller who has helped to creatively define brands and even to integrate them into pop culture.”
