By Sarah Woodward
There are not enough hours in the day, weeks in a year, or years in the average lifetime. As the familiar saying goes, life is just too short. But in Hollywood Video’s "Resurrection," a clever new spot created by Cliff Freeman and Partners, New York, busy consumers are offered some consolation: Five whole days to watch that DVD they rented.
Clearly, what Hollywood Video is peddling here is that priceless commodity called Time. "Resurrection" takes that notion to the extreme. In the ad, a Hollywood Video clerk brings a dead guy back to life. The spot broke July 9.
CLIENT
Hollywood Video.
PRODUCTION CO.
Biscuit Filmworks, Los Angeles.
Noam Murro, director; Bob Yeoman, DP; Shawn Lacy Tessaro, executive producer; Jay Veal, producer. Shot on location in Los Angeles.
AGENCY
Cliff Freeman and Partners,
New York.
Cliff Freeman and Arthur Bijur, creative directors; Adam Chasnow, associate creative director/copywriter; Guy Shelmerdine, art director; Clair Grupp, producer; Katherine Cheng, assistant producer. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
EDITORIAL
Editing Concepts, New York.
Owen Plotkin, editor; Renn Cheadle, assistant editor.
POST
Nice Shoes, New York.
Lez Rudge, colorist.
The Tape House, New York.
Jay Tilin, online editor.
AUDIO POST
Photomag, New York.
Bobby Giamarco, mixer.
SOUND DESIGN
Editing Concepts.
Owen Plotkin, sound designer.
Review: Malcolm Washington Makes His Feature Directing Debut With “The Piano Lesson”
An heirloom piano takes on immense significance for one family in 1936 Pittsburgh in August Wilson's "The Piano Lesson." Generational ties also permeate the film adaptation, in which Malcolm Washington follows in his father Denzel Washington's footsteps in helping to bring the entirety of The Pittsburgh Cycle โ a series of 10 plays โ to the screen.
Malcolm Washington did not start from scratch in his accomplished feature filmmaking debut. He enlisted much of the cast from the recent Broadway revival with Samuel L. Jackson (Doaker Charles), his brother, John David Washington (Boy Willie), Ray Fisher (Lymon) and Michael Potts (Whining Boy). Berniece, played by Danielle Brooks in the play, is now beautifully portrayed by Danielle Deadwyler. With such rich material and a cast for whom it's second nature, it would be hard, one imagines, to go wrong. Jackson's own history with the play goes back to its original run in 1987 when he was Boy Willie.
It's not the simplest thing to make a play feel cinematic, but Malcolm Washington was up to the task. His film opens up the world of the Charles family beyond the living room. In fact, this adaptation, which Washington co-wrote with "Mudbound" screenwriter Virgil Williams, goes beyond Wilson's text and shows us the past and the origins of the intricately engraved piano that's central to all the fuss. It even opens on a big, action-filled set piece in 1911, during which the piano is stolen from a white family's home. Another fleshes out Doaker's monologue in which he explains to the uninitiated, Fisher's Lymon, and the audience, the tortured history of the thing. While it might have been nice to keep the camera on Jackson, such a great, grounding presence throughout, the good news is that he really makes... Read More