There are not enough hours in the day, weeks in a year, or years in the average lifetime. As the familiar saying goes, life is just too short. But in Hollywood Video’s "Resurrection," a clever new spot created by Cliff Freeman and Partners, New York, busy consumers are offered some consolation: Five whole days to watch that DVD they rented.
Clearly, what Hollywood Video is peddling here is that priceless commodity called Time. "Resurrection" takes that notion to the extreme. In the ad, a Hollywood Video clerk brings a dead guy back to life. The spot broke July 9.
CLIENT
Hollywood Video.
PRODUCTION CO.
Biscuit Filmworks, Los Angeles.
Noam Murro, director; Bob Yeoman, DP; Shawn Lacy Tessaro, executive producer; Jay Veal, producer. Shot on location in Los Angeles.
AGENCY
Cliff Freeman and Partners,
New York.
Cliff Freeman and Arthur Bijur, creative directors; Adam Chasnow, associate creative director/copywriter; Guy Shelmerdine, art director; Clair Grupp, producer; Katherine Cheng, assistant producer. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.
EDITORIAL
Editing Concepts, New York.
Owen Plotkin, editor; Renn Cheadle, assistant editor.
POST
Nice Shoes, New York.
Lez Rudge, colorist.
The Tape House, New York.
Jay Tilin, online editor.
AUDIO POST
Photomag, New York.
Bobby Giamarco, mixer.
SOUND DESIGN
Editing Concepts.
Owen Plotkin, sound designer.