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    Lauren Buckley becomes director of strategy at Peterson Milla Hooks

    By SHOOTUpdated:No Comments1245 Views
    MINNEAPOLIS --

    Independent and retail-specialty agency Peterson Milla Hooks (PMH) has named Lauren Buckley as its first director of strategy. Buckley will serve as a member of the agency’s leadership team, and will play a key role in current client and new business development. She will also have oversight of strategic platforms across all accounts.

    Buckley joins from mono, where she was a strategic planning director working on Propel, The North Face and Children’s Hospitals of Minnesota, along with being an integral part of their new business efforts including SunChips and Vera Bradley.

    “Lauren brings a wonderful blend of empathy, storytelling and business acumen with a deep conviction for effective creative work,” said David Denham, president of PMH. “More and more, sound arguments with powerful insights are key to delivering unconventional and differentiating creative work. With Lauren leading our strategy team, we add another powerful voice for why and how a brand can break through.”

    Buckley started her career as a copywriter at FCB in Chicago, where she worked on many of the S.C. Johnson family of brands, in addition to Kmart and Valspar. After five years in the Windy City, she returned to Minneapolis to write for Olson, working on Target, kidrobot and Kraftmaid. There, she made the transition to brand strategist while working on Aurora Healthcare, Target and University of Minnesota. 

    “PMH has the reputation of impeccable and breakthrough execution,” said Buckley. “Being a creative at heart, even though I am much better suited to strategy, means the work is the most important part of our business. Adding more rigor and insight to the process and working with teams that are hungry for both is an incredible opportunity.”

    Tags:Lauren BuckleyPeterson Milla Hooks



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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