Independent and retail-specialty agency Peterson Milla Hooks (PMH) has named Lauren Buckley as its first director of strategy. Buckley will serve as a member of the agency’s leadership team, and will play a key role in current client and new business development. She will also have oversight of strategic platforms across all accounts.
Buckley joins from mono, where she was a strategic planning director working on Propel, The North Face and Children’s Hospitals of Minnesota, along with being an integral part of their new business efforts including SunChips and Vera Bradley.
“Lauren brings a wonderful blend of empathy, storytelling and business acumen with a deep conviction for effective creative work,” said David Denham, president of PMH. “More and more, sound arguments with powerful insights are key to delivering unconventional and differentiating creative work. With Lauren leading our strategy team, we add another powerful voice for why and how a brand can break through.”
Buckley started her career as a copywriter at FCB in Chicago, where she worked on many of the S.C. Johnson family of brands, in addition to Kmart and Valspar. After five years in the Windy City, she returned to Minneapolis to write for Olson, working on Target, kidrobot and Kraftmaid. There, she made the transition to brand strategist while working on Aurora Healthcare, Target and University of Minnesota.
“PMH has the reputation of impeccable and breakthrough execution,” said Buckley. “Being a creative at heart, even though I am much better suited to strategy, means the work is the most important part of our business. Adding more rigor and insight to the process and working with teams that are hungry for both is an incredible opportunity.”
“Dune: Part Two” and “House of the Dragon” Win 2 HPA Awards Apiece
Dune: Part Two and House of the Dragon each scored two HPA Awards during a gala ceremony at the Television Academy’s Wolf Theatre in North Hollywood, Calif. on Thursday night (11/7). The HPA Awards honor trailblazing talent in the postproduction industry, celebrating standout achievements in color grading, sound, editing, restoration, and visual effects across theatrical features, commercials, and episodics.
Dune: Part Two topped the Outstanding Color Grading--Live Action Theatrical Feature and the Outstanding Sound--Theatrical Feature categories.
House of the Dragon’s two wins were for “The Red Dragon and the Gold” episode which scored for Outstanding Visual Effects--Live Action Episode or Series Season, and Outstanding Editing--Episode or Non-Theatrical Feature (Over 30 Minutes). In the latter HPA Creative Category, House of the Dragon tied with the “Part Six: Far,l Far Away” episode of Ahsoka.
The HPA’s Judges Award for Creativity and Innovation honored Taylor Swift | The Eras Tour. This recognition celebrates the profound impact on both live and filmed entertainment that defined The Eras Tour, underscoring its exceptional impact on audiences and the industry. The jury issued a statement outlining their choice: “Celebrated as the cultural phenomenon of 2023, Taylor Swift | The Eras Tour set new records in box office sales, tour revenues, and attendance. The tour showcased exceptional artistry and innovation, making a profound impact on both live and filmed entertainment.”
This year, FotoKem was awarded the Charles S. Swartz Award for its role in supporting filmmakers, studios, cinematographers, and artists across diverse film and media landscapes. Also celebrated... Read More