Laura Jordan Bambach, chief creative officer at Grey in the U.K., has been promoted to the position of president and CCO, putting a creative leader directly at the helm of the London shop and in a key role within the network.
Bambach will be working in partnership with Javier Campopiano, creative chairman in London and chief creative officer in Europe.
In her new role, Bambach will be supported by a leadership team composed of: Raquel Chicourel, chief strategy officer; Jacquie King, chief people officer; Liam Murray, chief financial officer; and Campopiano. A new managing director will also be announced soon to complete the senior lineup.
As the co-founder of Mr President, Bambach is a business-minded entrepreneur as well as a creative leader. Having started her career in digital–including roles at Deepend, Glue London, LBi, and Dare–she is well positioned to now build on the opportunities, collaboration and synergies with AKQA London following the newly formed AKQA Group, which was announced by WPP back in November.
In addition to her standout creative pedigree, Bambach has been a long-term champion of diversity and inclusion in the industry and is embedding this mindset into the culture at Grey. She is a co-founder of The Great British Diversity Experiment and also a co-founder of SheSays, a global volunteer network that encourages more women into the creative industries.
Since joining Grey, Bambach and the leadership team have created a unified culture, putting creativity, diversity and inclusion at its center, and attracted celebrated new talent to join the business. They also introduced innovative ways of working and empowering a fresh approach that has helped the studio and its clients to discover new possibilities for growth. In partnership with Campopiano, the duo is setting new benchmarks for the creative ambitions of Grey: the recent “Meet Frank” Pringles campaign that created a world first by releasing a character from a video game, making him interact with gamers on livestreams and social media for two weeks, and then returning it to the action with new personality traits and as a brand ambassador, is a good example.
Bambach said: “Diverse ideas, backgrounds, skills and experiences, and an open platform to express them, are what make for breakthrough creative work. And it’s this work that creates business growth for our clients. Since day one, I’ve been focused on putting this principle at the heart of creative–I’m here to help everyone make the best work of their lives and to embrace difference. As a studio, we’re collaborating more, sharing and inspiring each other more, and igniting entrepreneurial energy.”
Sinners and Saints Adds Apple Pie To Its Branded Menu
Bicoastal Sinners and Saints--the multidisciplinary studio overseen by managing director/executive producer Heather Heller, and partners/EPs Yann Henric and Thomas Carroll--has added Apple Pie Tabletop to its roster for branded content. Known for its food and beverage content creation, Apple Pie comprises the husband-and-wife team of director/DP Gene Dubin and director/art director Alisa Volodina. In addition to representation, the move expands Apple Pie’s production capabilities through the combination of its centrally located full-service studio in New York and a newly established mobile studio in Los Angeles. Apple Pie recently teamed with Sinners and Saints on a Wienerschnitzel project created by Innocean.
“We believe that our dual studio strategy positions us uniquely in the competitive landscape of food and beverage storytelling,” said Heller. “By blending the artistry of the New York studio with the flexibility of our Los Angeles location, we can tailor our productions to meet the unique demands of each project, regardless of geography.”
“Working with Sinners and Saints in the demanding field of tabletop was an absolute pleasure,” shared Apple Pie Tabletop in a joint statement. “Warm welcome, unwavering support and dedication--everything a director can ask for. The entire experience was both enjoyable and rewarding. We will not miss an opportunity to collaborate with them again.”
“The first thing you notice is that Apple Pie has beautiful work,” Heller observed. “Having worked with them, I can say that Gene and Alisa are extremely meticulous and detail-oriented; their combination of talent and agility appeals to agencies and clients.” Also appealing to Heller is Apple Pie Tabletop’s brisk international... Read More