Above+Beyond has named Laura Graham as head of production, with the brief to lead the London agency’s multi-channel production capabilities.
Graham joins from Uncommon, where she was executive producer, and reports to Tom Bedwell, managing director of Above+Beyond.
Before joining Uncommon, she was executive producer at AMV, where she oversaw the ASDA account and led on major projects including Bombay Sapphire’s Cannes Lions award-winning Design Museum installation.
Graham also spent seven years in production roles at BBH, where she worked with Above+Beyond’s ECD Dom Goldman.
While her experience includes numerous high-profile, big budget television campaigns, Graham’s also focused on delivering 360-degree campaigns for critical pieces of business and earned a reputation for developing non-traditional production approaches to fit with client format and budget restraints.
Bedwell said of Graham, “A truly modern producer, with a great back catalog of multichannel work, she’s going to make a huge difference to our work and we can’t wait for her to start.”
Graham said, “I’m looking forward to partnering with Dom and the team, to create audience focused work across platforms. I’ve always been driven to find new production approaches to meet creative aspirations and I look forward to building on this.”