Lars Makie has joined Yessian’s Detroit studio as music supervisor/producer, bringing over a decade of postproduction experience working at places such as Mad River Post and most recently Whitehouse Post in Chicago as a senior assistant editor and music supervisor. In this time, he has worked on a number of projects and brands including McDonald’s, Hallmark, US Cellular, Chevy, Maxwell House and Ford.
At his new roost, Makie will work on projects around the globe. While focusing on the work in the Detroit and Chicago markets, he will collaborate with Yessian’s offices in New York, Los Angeles and Hamburg, Germany.
A Detroit native who began his post facility odyssey at Postique in the Motor City, Makie spent the last nine-and-a-half years in Chicago with Whitehouse Post where he realized his talent for placing the right music to fit with national commercials. He has placed music under spots for many clients and was responsible for pairing “I’m Alive” by Johnny Thunder for Diehard Battery with Y&R Chicago, and most recently “Hello Sunshine” by Jimmy Cliff for Corona with Cramer-Krasselt.
“I couldn’t be more excited to join the team at Yessian. I’ve been impressed with the quality, talent and integrity of Yessian for years; since my time in the Detroit post market. I always felt that if I was going to come back home to Detroit it was very important to do it with a company whose ambitions and goals were aligned with mine, and with Yessian I’ve definitely found it. I’m enthusiastic about helping continue Yessian’s award-winning global positioning in sound and music as well as using connections from my years in Chicago to further strengthen their Midwest presence.”
Michael Yessian, partner/head of production at Yessian, said that Makie’s “experience in the industry is a valuable asset to our approach. Not only does he compliment our existing framework, but he also brings extensive knowledge in artist integration and new music platforms.
