Digital agency Frequency540 (FQ540) has hired industry vet Larry Byrne to lead production. Byrne will report to CEO Andrew Swinand and team closely with Suzanne Michaels, who runs the creative department.
Byrne will lead content production for all of Frequency540’s clients, which include U.S. Cellular, Lincoln Park Zoo and SunPower. His focus: scaling the agency’s content personalization practice, which uses data to inform one-of-a-kind experiences for unique audiences.
Byrne has led global and integrated production teams for many brands, including SC Johnson, Dove, BP, Miller Brewing and Sears, overseeing initiatives in digital, film, social, print and radio.
Byrne said his role is a chance to shape the future of creative content. “Technology has made it possible to tailor unique messages for individuals, but it’s meaningless if it’s not personal. Frequency540 gets this.”
Before joining FQ540, Byrne was chief production officer for Ogilvy’s Chicago office, where he led content production across all media. He also oversaw Eyepatch, Ogilvy’s in-house production facility, growing its size and reputation with work for Kimberly Clark and the Chicago Blackhawks.
Object & Animal Signs Director Alana O’Herlihy To Its Global Roster
Object & Animal has added multidisciplinary artist, photographer and director Alana O’Herlihy to its roster for exclusive worldwide representation spanning commercials, branded content and music videos. This marks the first production house representation for O’Herlihy. Her portfolio encompasses a wide range of visual artistry, from directing films and music videos to creating photographic stills. Known for a unique blend of analog and digital mediums, O’Herlihy’s work includes leading brands and top-tier magazines, where her vision consistently sparks conversation and brings heightened visibility to her subjects. Her glamorous, campy style pushes the boundaries of conventional artistry. Among her notable directorial credits is the Miley Cyrus music video “Prisoner” featuring Dua Lipa. “Alana’s ability to seamlessly merge old mediums with cutting-edge processes is a testament to her boundless creativity,” said Emi Stewart, executive producer at Object & Animal. “Her work challenges conventions while celebrating the visual grandeur of both past and present.” Object & Animal maintains offices in London, Los Angeles and New York. Read More