Ashley Hydrick has joined @LArge Productions as executive producer and partner. Her coming aboard creates an @LArge management triumvirate which also consists of company founders Tracy Mays and Beth Aranda.
Hydrick was most recently executive producer at Arsenal FX. She earlier served as a producer for editorial companies Beast, Chrome and Jigsaw.
Launched in March of this year, @LArge is designed to fulfill clients’ creative needs from concept to execution. With the addition of Hydrick comes an expanded network of trusted post collaborators via @LArge’s business model. The overall company network that @LArge taps into for projects includes directors, creative directors and post artisans. The lineup is a mix of well established and up-and-coming talent. Since its opening, @LArge has had ongoing collaborations with key clients. The company’s repeat business encompasses projects for Toyota and Ancestry.com.
@LArge’s managing director Mays, who has known Hydrick for many years, said, “Our company is built on a flexible business model that integrates production and post fluidly. Ashley allows us to more deeply and organically provide a creative and economical solution for our clients. Ashley’s dynamic energy and work ethic is as vital to us as her experience and relationships.”
