Labs, the high-end digital production division within Framestore, has brought Adam Jenkins on board as executive producer for North America. He will be based out of Framestore’s New York office as he furthers the presence of Labs in the U.S. Jenkins will work directly with clients to create artfully designed and developed interactive experiences for brands and their agency partners.
Jenkins is no stranger to Labs, having previously worked with the team on the client side as the EP at Bloomberg, overseeing Morgan Stanley’s "Digital Signage" project–an innovative new content system for the LED displays at their Times Square headquarters. The project is shortlisted at the AICP Next Awards, D&AD and One Show Awards, for its pioneering use of technology and cinematic visualization.
“Working with Framestore on the client-side for the Morgan Stanley project, I saw how Labs worked, I saw what they created, and how the team operated in making everything from the ground up. I knew I was watching the future, and I’m thrilled to be a part of the Labs division in the next phase of its business,” said Jenkins.
Said Jonny Dixon, global exec producer at Labs, “It was important to me to find someone who fully understands the Labs process: someone who can efficiently seek out the right clients and projects and bring in the job, whilst continuing to push our creativity and scope. Having worked with Adam already across the past year, it was evident that he had the right skill-set and enthusiasm for the job; he already felt like a part of Labs.”
Jenkins started his career in New Zealand, working his way up the ranks at some of the largest advertising production companies in the Southern Hemisphere. He then moved to London, where in his first year he was nominated by D&AD as Best Editor and won the Silver Lion at Cannes for his work for QTV. Within three years Jenkins moved to New York, where he saw the trend for advertising agencies setting up in-house production and postproduction arms, and decided to form FeedTheWalrus (FTW) alongside a former colleague. He then moved to R/GA to work within the agency’s in-house production company, working cross-platform for clients including Samsung, Nike and Beats, and amassing a raft of industry awards along the way.
Changes Afoot For Cannes Lions 2025, Including Increasing Festival Access For Underserved Communities
The Cannes Lions International Festival of Creativity is putting plans in motion for its 72nd edition, set to take place from June 16-20, 2025 in Cannes, France. The Festival has announced that it will double funding to provide €2m (some $2,150,000) worth of complimentary passes to underrepresented talent and underserved communities through its Equity, Representation and Accessibility (ERA) Pass, returning for a second year.
Frank Starling, chief DEI officer, Lions, said the increased investment was “crucial to continue to drive progress for both Cannes Lions and the industry.” Starling added, “The ERA pass plays an important role in fostering a global representation of talent within the creative communications industry at Cannes Lions, and to date our funded opportunities have reached creatives in 46 countries globally. With the Festival being the destination for everyone in the business of creativity, we recognize the importance of creating equitable access to it, and this is why we’re prioritizing increased representation from the Global South to support a greater range of voices and perspectives from the region at the Festival.” Applications for the ERA pass are open now and close on December 5, 2025. More details can be found here.
With submissions into the Cannes Lions Awards opening on January 16, 2025, innovations to the Awards have also been announced today. Glass: The Lion for Change celebrates 10 years since its introduction. The Glass Lion was launched to champion work that used creativity to drive a shift towards more positive, progressive and gender-aware communication, and Marian Brannelly, global... Read More