Saatchi & Saatchi Los Angeles has named Kristen Hosack to serve as music supervisor for the agency’s internal music department.
In her role, Hosack will oversee the musical development of Toyota North America’s broadcast campaigns, as well as participate in the development of various music strategies across the agency. She will report to Sara Seibert, director of content production.
Hosack brings a passion for music to Saatchi & Saatchi LA after honing her experience for years in the audio industry. She began her career in music working as the music director for her college’s public radio station, KSMC, later moving to an internship post at MCA Records (now Interscope Geffen A&M Records). While in college, she also interned for the legendary concert promoter Bill Graham Presents, and continued full-time after graduation for 4 years. During this time, she worked in the marketing and public relations department, executing ad campaigns for numerous live entertainment, music, and comedy shows in the San Francisco Bay Area, Reno/Tahoe, and Sacramento.
After moving to Los Angeles in 2005, Hosack began volunteering at KCRW as a production assistant during their evening and weekend music programming. More recently, she sat on the “younger generation” executive board of thinkLA and co-produced AdJam–the advertising industry’s version of battle-of-the-bands. Over the course of 5 consecutive years, she transformed AdJam into a top fundraising event for the prominent LA-based non-profit organization.
“Saatchi LA’s work is known for positively influencing popular culture through a vast array of media channels,” said Hosack. “I’m thrilled to bring my passion for music to this new role and can’t wait to shape the creative and artistic development process for the client and agency alike.”
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More