Sanctuary Content has added sales veteran Kristen Bedard-Johnson as executive producer and head of sales. Bedard-Johnson’s role at the Culver City-based production company will complement that of Preston Lee, EP and founder, on the West coast.
Bedard-Johnson joins Sanctuary’s new Brooklyn office after two years as director of sales and management–East Coast at Smuggler. With a background in theater and over a decade in advertising at companies like Furlined and RadicalMedia, Bedard-Johnson knew she wanted to join the ranks at Sanctuary when the opportunity arose, having had her eye on their roster since the company launched in 2016.
“Preston has such a strong reputation in the industry, and right away I saw how his vision aligned with my goals. We came together really naturally,” said Bedard-Johnson. “I’m thrilled to be able help the directors bond their artistic output with commerce, to get specific on what success looks like to them and help to build that trajectory.”
After 36 months building the company in Culver City, Lee said now is the right time for the infusion of fresh energy and enthusiasm in Sanctuary’s new Brooklyn office. “In order for us to grow and move onto the next phase of our journey, we needed someone exactly like Kristen to come on board. The strength of two strategic minds working across both coasts is the best way to provide the strongest opportunities for our directors.”
A focus on nurturing talent isn’t the only commonality; both EPs share an excitement for the convergence of entertainment and advertising in the current media landscape. This shines through in a roster of makers who create across the very different formats of filmmaking, including advertising, film, music videos, and television. Having produced five short films to date, the company is continuing to push into long-format in all platforms.
After 20 Years of Acting, Megan Park Finds Her Groove In The Director’s Chair On “My Old Ass”
Megan Park feels a little bad that her movie is making so many people cry. It's not just a single tear either — more like full body sobs.
She didn't set out to make a tearjerker with "My Old Ass," now streaming on Prime Video. She just wanted to tell a story about a young woman in conversation with her older self. The film is quite funny (the dialogue between 18-year-old and almost 40-year-old Elliott happens because of a mushroom trip that includes a Justin Bieber cover), but it packs an emotional punch, too.
Writing, Park said, is often her way of working through things. When she put pen to paper on "My Old Ass," she was a new mom and staying in her childhood bedroom during the pandemic. One night, she and her whole nuclear family slept under the same roof. She didn't know it then, but it would be the last time, and she started wondering what it would be like to have known that.
In the film, older Elliott ( Aubrey Plaza ) advises younger Elliott ( Maisy Stella ) to not be so eager to leave her provincial town, her younger brothers and her parents and to slow down and appreciate things as they are. She also tells her to stay away from a guy named Chad who she meets the next day and discovers that, unfortunately, he's quite cute.
At 38, Park is just getting started as a filmmaker. Her first, "The Fallout," in which Jenna Ortega plays a teen in the aftermath of a school shooting, had one of those pandemic releases that didn't even feel real. But it did get the attention of Margot Robbie 's production company LuckyChap Entertainment, who reached out to Park to see what other ideas she had brewing.
"They were very instrumental in encouraging me to go with it," Park said. "They're just really even-keeled, good people, which makes... Read More