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    Kohlbecker, Sann Promoted To Creative Directors at CP+B LA

    By SHOOTUpdated:No Comments2927 Views
    Alexandra Sann (l) and Mike Kohlbecker
    LOS ANGELES --

    Mike Kohlbecker and Alexandra Sann, a creative team at CP+B LA, have both been promoted to creative directors at the agency. The pair will lead CP+B LA’s efforts for A.1., Grey Poupon and Applebee’s.

    For the last three years, Kohlbecker and Sann have created some of the LA office’s most memorable and award-winning work including last year’s Emmy-nominated, One Show and Cannes Lion-winning “Spread Good Taste” campaign for Grey Poupon, and the 2012 Old Navy back-to-school campaign, which reunited the cast of 90210.

    Prior to joining CP+B, Sann spent time at TBWAChiatDay NY, Amalgamated, Ogilvy NY and TBWAChiatDay LA. Kohlbecker originally worked for three years at CP+B Boulder before leaving for a stint at TBWAChiatDay LA, where he and Sann worked together on Visa, Call of Duty and Energizer.

    Category:News
    Tags:Alexandra SannCP+BMike Kohlbecker



    “Sonic the Hedgehog 3” Tops Weekend Box Office

    Sunday, December 22, 2024

    In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.

    "Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.

    It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.

    "Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."

    Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.

    "Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.

    In director Jeff... Read More

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