By Maria Sherman
On Saturday night, Kiss closed out the final performance of their "The End of the Road" farewell tour at New York City's famed Madison Square Garden.
But as dedicated fans surely know — they were never going to call it quits. Not really.
During their encore, the band's current lineup — founders Paul Stanley and Gene Simmons as well as guitarist Tommy Thayer and drummer Eric Singer — left the stage to reveal digital avatars of themselves. After the transformation, the virtual Kiss launched into a performance of "God Gave Rock and Roll to You."
The cutting-edge technology was used to tease a new chapter of the rock band: after 50 years of Kiss, the band is now interested in a kind of digital immortality.
The avatars were created by George Lucas' special-effects company, Industrial Light & Magic, in partnership with Pophouse Entertainment Group, the latter of which was co-founded by ABBA's Björn Ulvaeus. The two companies recently teamed up for the "ABBA Voyage" show in London, in which fans could attend a full concert by the Swedish band — as performed by their digital avatars.
Per Sundin, CEO of Pophouse Entertainment, says this new technology allows Kiss to continue their legacy for "eternity." He says the band wasn't on stage during virtual performance because "that's the key thing," of the future-seeking technology. "Kiss could have a concert in three cities in the same night across three different continents. That's what you could do with this."
In order to create their digital avatars, who are depicted as a kind of superhero version of the band, Kiss performed in motion capture suits.
Experimentation with this kind of technology has become increasingly common in certain sections of the music industry. In October K-pop star Mark Tuan partnered with Soul Machines to create an autonomously automated "digital twin" called "Digital Mark." In doing so, Tuan became the first celebrity to attach their likeness to OpenAI's GPT integration, artificial intelligence technology that allows fans to engage in one-on-one conversations with Tuan's avatar.
Aespa, the K-pop girl group, frequently perform alongside their digital avatars — the quartet is meant to be viewed as an octet with digital twins. Another girl group, Eternity, is made up entirely of virtual characters — no humans necessary.
"What we've accomplished has been amazing, but it's not enough. The band deserves to live on because the band is bigger than we are," Kiss frontman Paul Stanley said in a roundtable interview. "It's exciting for us to go the next step and see Kiss immortalized."
"We can be forever young and forever iconic by taking us to places we've never dreamed of before," Kiss bassist Gene Simmons added. "The technology is going to make Paul jump higher than he's ever done before."
And for those who couldn't make the Madison Square Garden show — stay tuned, because a Kiss avatar concert may very well be on the way.
Maria Sherman is an AP music writer
Changes Afoot For Cannes Lions 2025, Including Increasing Festival Access For Underserved Communities
The Cannes Lions International Festival of Creativity is putting plans in motion for its 72nd edition, set to take place from June 16-20, 2025 in Cannes, France. The Festival has announced that it will double funding to provide €2m (some $2,150,000) worth of complimentary passes to underrepresented talent and underserved communities through its Equity, Representation and Accessibility (ERA) Pass, returning for a second year.
Frank Starling, chief DEI officer, Lions, said the increased investment was “crucial to continue to drive progress for both Cannes Lions and the industry.” Starling added, “The ERA pass plays an important role in fostering a global representation of talent within the creative communications industry at Cannes Lions, and to date our funded opportunities have reached creatives in 46 countries globally. With the Festival being the destination for everyone in the business of creativity, we recognize the importance of creating equitable access to it, and this is why we’re prioritizing increased representation from the Global South to support a greater range of voices and perspectives from the region at the Festival.” Applications for the ERA pass are open now and close on December 5, 2025. More details can be found here.
With submissions into the Cannes Lions Awards opening on January 16, 2025, innovations to the Awards have also been announced today. Glass: The Lion for Change celebrates 10 years since its introduction. The Glass Lion was launched to champion work that used creativity to drive a shift towards more positive, progressive and gender-aware communication, and Marian Brannelly, global... Read More