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    Kiss say farewell to live touring, becomes first U.S. band to go virtual as digital avatars

    By SHOOTUpdated:No Comments754 Views

    By Maria Sherman

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    On Saturday night, Kiss closed out the final performance of their "The End of the Road" farewell tour at New York City's famed Madison Square Garden.

    But as dedicated fans surely know — they were never going to call it quits. Not really.

    During their encore, the band's current lineup — founders Paul Stanley and Gene Simmons as well as guitarist Tommy Thayer and drummer Eric Singer — left the stage to reveal digital avatars of themselves. After the transformation, the virtual Kiss launched into a performance of "God Gave Rock and Roll to You."

    The cutting-edge technology was used to tease a new chapter of the rock band: after 50 years of Kiss, the band is now interested in a kind of digital immortality.

    The avatars were created by George Lucas' special-effects company, Industrial Light & Magic, in partnership with Pophouse Entertainment Group, the latter of which was co-founded by ABBA's Björn Ulvaeus. The two companies recently teamed up for the "ABBA Voyage" show in London, in which fans could attend a full concert by the Swedish band — as performed by their digital avatars.

    Per Sundin, CEO of Pophouse Entertainment, says this new technology allows Kiss to continue their legacy for "eternity." He says the band wasn't on stage during virtual performance because "that's the key thing," of the future-seeking technology. "Kiss could have a concert in three cities in the same night across three different continents. That's what you could do with this."

    In order to create their digital avatars, who are depicted as a kind of superhero version of the band, Kiss performed in motion capture suits.

    Experimentation with this kind of technology has become increasingly common in certain sections of the music industry. In October K-pop star Mark Tuan partnered with Soul Machines to create an autonomously automated "digital twin" called "Digital Mark." In doing so, Tuan became the first celebrity to attach their likeness to OpenAI's GPT integration, artificial intelligence technology that allows fans to engage in one-on-one conversations with Tuan's avatar.

    Aespa, the K-pop girl group, frequently perform alongside their digital avatars — the quartet is meant to be viewed as an octet with digital twins. Another girl group, Eternity, is made up entirely of virtual characters — no humans necessary.

    "What we've accomplished has been amazing, but it's not enough. The band deserves to live on because the band is bigger than we are," Kiss frontman Paul Stanley said in a roundtable interview. "It's exciting for us to go the next step and see Kiss immortalized."

    "We can be forever young and forever iconic by taking us to places we've never dreamed of before," Kiss bassist Gene Simmons added. "The technology is going to make Paul jump higher than he's ever done before."

    And for those who couldn't make the Madison Square Garden show — stay tuned, because a Kiss avatar concert may very well be on the way.

    Maria Sherman is an AP music writer

    Tags:avatarsIndustrial Light & MagicKissPophouse Entertainment Group



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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