Newly launched editing company, The Well, New York, has hired Bea King as executive producer. King comes over from Grey Advertising, New York, where she served as VP/producer.
The Well-which will celebrate its official opening on Oct. 5-is based on a business plan put together by Robert Friedrich, former CFO at First Edition, New York. Friedrich, who joined First Edition in ’87, spent two years putting a team together to start an editing boutique. At The Well, he now finds himself joined by partners/editors Eric Horowitz and Joe McKay, formerly of New York-based Progressive Image Group (P.I.G.); Gary Hernandez, previously with the New York office of bicoastal Crew Cuts (which also maintains offices in Los Angeles and San Francisco); and former First Edition editor/partner Randy Ilowite. Additionally, Patrick Lavin, formerly of Quiet Man, New York, has joined The Well as a graphic designer.