CLIENT
Masterfoods USA/Pedigree Breath Buster.
PRODUCTION CO.
Crossroads Films, Los Angeles.
Chuck Bennett, director (he recently launched Big Lawn Films, Los Angeles); Tom McGrath, DP; Camille Taylor and Dan Lindau, co-owners; Carole Hughes, executive producer; Gabrielle Yuro, producer. Shot on location in Westlake Village, Calif.
AGENCY
Grey Worldwide, Los Angeles.
Sheri Olmon, senior VP/creative director/art director; Bob Merlotti, executive VP/creative director; Jonathan Hum, associate creative director/copywriter; Amy Wagoner, executive producer.
EDITORIAL
King Cut, Venice, Calif.
Paul Bertino, editor; Aaron Neitz, assistant editor; Helena Lee, executive producer.
POST/VISUAL EFFECTS
King Cut.
Philip Ineno, online editor/visual effects artist.
Company 3, Santa Monica.
Steve Rodriguez, colorist; Shara Martin, producer.
AUDIO POST
RavensWork, Venice.
Robert Feist, mixer.
MUSIC
HUM, Santa Monica.
Rob Lopez, composer; Debbie Landon, producer.
SOUND DESIGN
King Cut.
Paul Bertino, sound designer.
THE SPOT
"Drive" (:30/:15) shows a man and his dog taking a ride in the countryside. When the man goes to "kiss" his best friend, he gets a whiff of his pet’s stinky breath. It’s Pedigree Breath Buster to the rescue!
Spot broke Dec. 19.