Kimberly Bates has been named SVP, head of strategic planning across INNOCEAN’s U.S. offices. Bates will lead the agency’s strategic hub, bringing together all core disciplines within the agency to help inform the customer journey with data-driven customer insights, culminating in breakthrough and relevant creative.
“Kimberly will be a big asset for the agency and brings a unique set of skills and experience that extend far beyond the traditional planning role,” said Tim Blett. COO. “INNOCEAN is evolving quickly into an agile, modern marketing agency, and with Kimberly’s impressive breadth and depth of experience it will help accelerate our strategic capabilities to meet the ongoing challenges facing CMOs with today’s fractured ecosystem.”
Previously chief strategy and innovation officer at Gyro, Bates was responsible for leading its global innovation agenda. Before that, she served as an executive planning director at mcgarrybowen. With experience working on both the agency and the client side, Bates has led strategy for agencies and brands including PHD Worldwide, Publicis Kaplan Thaler, Arnell Group–and Pepsi, McDonald’s, Google, Mercedes, Sony, Bank of America, Procter & Gamble, Revlon, Elizabeth Arden, Unilever and Verizon.
“INNOCEAN is a unique creative shop in that it places data and analytics at its core to inform and direct both creative and media solutions,” said Bates. “It’s the right structure to deliver on insights that come from data–further enhancing cultural/human insight and behavioral observation with hard facts.”
“It’s always our job to try to engage a conversation with consumers on behalf of the brands we work with,” said Eric Springer, CCO. “Partnering with Kimberly will amplify how we bring data and creative together, and I’m excited about the work we will develop moving forward.”
The One Club Names Global Finalists For Young Guns 22
The One Club for Creativity has announced 78 talented young creative individuals and teams based in 18 countries selected as finalists for the Young Guns 22 competition, celebrating global creative professionals age 30 or younger.
Young Guns is the industry’s only global, cross-disciplinary, portfolio-based awards competition that identifies and celebrates today’s vanguard of young creatives. This year’s entries were judged by a diverse jury of 101 creatives--many of whom are past YG winners--from 45 countries.
Young Guns 22 finalists span Australia, Brazil, Canada, China, Colombia, France, Georgia, Germany, Hong Kong SAR China, India, Indonesia, Netherlands, Slovenia, Spain, Sweden, Taiwan, the U.K. and U.S.
This year’s winners will be announced on October 30, 2024, and celebrated at a special in-person party on November 13, 2024 at Sony Hall in New York.
All Young Guns winners receive a unique version of the iconic Young Guns Cube, designed exclusively for this year’s incoming class, and have their permanent profile page added to the Young Guns website.
Winners also receive a complimentary one-year One Club for Creativity membership, permanent membership in the Young Guns network, a chance to be featured in Young Guns events and an assortment of career-boosting opportunities from Young Guns sponsors.
Program branding and design of the YG Cube award itself is reimagined each year by a past Young Guns winner. This year’s YG22 branding was created by New York-based designer, illustrator, muralist, and author Timothy Goodman (YG7).
Levine/Leavitt Artist In Residence Award
For the 10th consecutive year, international artists management agency and Young Guns sponsor Levine/Leavitt will... Read More