Branded entertainment agency opens NY office
Independent branded entertainment agency Brand Arc, based in Santa Monica, has hired Kevin F. McAuliffe as managing director. He will run the agency’s new office in New York.
McAuliffe has worked in agency and client-side brand management as well as entertainment-property and media marketing. The founder of Universal Television Networks’ branded entertainment practice, McAuliffe introduced the business model to NBC Universal when the two companies merged in 2004. As sr. VP, branded entertainment for NBCU Cable Entertainment, he oversaw original content strategy partnerships for brand clients across the USA, Bravo, Oxygen, Esquire, Style, E! and Syfy networks.
“Kevin’s strategic efforts for NBCU drove brand and network marketing goals and revenue through content deals that utilized partner assets across all platforms, including social, mobile, on-air, print and experiential,” noted Rob Donnell, founder and president of Brand Arc. “We look forward to applying his network experience and insights to developing opportunities on the agency side.”
Brand Arc designs groundbreaking product integrations across TV, film, video games, mobile and digital platforms for brands such as Toyota, AT&T and Genentech, and amplifies these efforts across media channels. Extensions include live commercials, social media, co-promotional spots and digital companion pieces. Deals for longtime client Toyota include all five seasons of highly visible integration into ABC’s Emmy-winning comedy, Modern Family, and nine consecutive seasons in Bravo’s hit competition show, Top Chef.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More