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    Kevin F. McAuliffe Joins Brand Arc As Managing Director

    By SHOOTUpdated:No Comments2169 Views
    Kevin F. McAuliffe

    Branded entertainment agency opens NY office

    NEW YORK --

    Independent branded entertainment agency Brand Arc, based in Santa Monica, has hired Kevin F. McAuliffe as managing director. He will run the agency’s new office in New York.

    McAuliffe has worked in agency and client-side brand management as well as entertainment-property and media marketing. The founder of Universal Television Networks’ branded entertainment practice, McAuliffe introduced the business model to NBC Universal when the two companies merged in 2004. As  sr. VP, branded entertainment for NBCU Cable Entertainment, he oversaw original content strategy partnerships for brand clients across the USA, Bravo, Oxygen, Esquire, Style, E! and Syfy networks.

    “Kevin’s strategic efforts for NBCU drove brand and network marketing goals and revenue through content deals that utilized partner assets across all platforms, including social, mobile, on-air, print and experiential,” noted Rob Donnell, founder and president of Brand Arc. “We look forward to applying his network experience and insights to developing opportunities on the agency side.”

    Brand Arc designs groundbreaking product integrations across TV, film, video games, mobile and digital platforms for brands such as Toyota, AT&T and Genentech, and amplifies these efforts across media channels. Extensions include live commercials, social media, co-promotional spots and digital companion pieces. Deals for longtime client Toyota include all five seasons of highly visible integration into ABC’s Emmy-winning comedy, Modern Family, and nine consecutive seasons in Bravo’s hit competition show, Top Chef.

    Category:News
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    Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta

    Friday, November 22, 2024

    The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.

    The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.

    The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.

    Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.

    Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.

    Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.

    Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.

    Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.

    The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More

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