Longtime producer Kendall Kendall has been upped to executive producer at Camp Lucky. Kendall has been a part of the Camp Lucky family for over a decade. She now leads the shop alongside EP Jessica Berry.
“Kendall is an integral part of the heart and soul of Camp Lucky and has been part of our team since we launched nearly 11 years ago,” noted Berry. “She is passionate about making every project a success with equal support and appreciation for clients and our artists. I couldn’t ask for a better EP partner.”
Kendall said, “Having the opportunity to lead Camp Lucky’s mission with Jessica is both an honor and a joy. I get to spend my days with a tight knit group of people that I care for and respect, and who continue to encourage and support me no matter the challenge.”
Kendall came of age in the heyday of MTV, and studied film production with the dream of becoming involved in film and music videos. Upon graduating, she moved from Dallas to Los Angeles, where she worked at 20th Century Fox and received a masterclass in postproduction budgeting. Returning to Dallas, Kendall worked at Publicis for its in-house editorial studio, which provided an important perspective on advertising from an agency standpoint–something that informs her collaborations today. At Camp Lucky, Kendall has led the post team for clients such as Frito Lay, Kia, Ram, Carl’s Jr., TAZO, McDonald’s, Miller Lite, TGI Friday’s and Western Union, among others.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More