Ken Kresge has joined Edit 1 as VP, creative director/editor. Working alongside company owner/president Michael Zimbard and executive producer Mike Donovan, Kresge will play an integral role in the direction of Edit 1’s creative work and the company’s overall growth going forward.
“Agencies need content in a way they never have before because there are so many ways to reach consumers — online, social, mobile, broadcast,” Zimbard said. “Because of that we continue to expand beyond test commercial work and into some exciting new areas. With Ken aboard we can not only do more, but he shares our desire to always elevate production quality, which is a big win for the agencies and brands who partner with Edit 1.”
For Kresge, who began his career at McCann-Erickson, and spent the last 17 years at The Napoleon Group, the last seven as creative director, the decision to join Edit 1 centered primarily on his goal to euphemistically get his “hands dirty again.”
“For me the attraction to Edit 1 is they’re a nimble boutique that can do a lot of things quickly,” Kresge said. “Whether it’s to strategize on the creative, sit in the edit chair, or get behind the camera, it’s important for me to feel connected to what I’m working on. At Edit 1 that kind of involvement is not just welcome, it’s expected. I feel like this is the beginning of the rest of my career.”
Another aspect of the Edit 1 culture that appealed to Kresge is its penchant for taking on passion projects, such as indie music videos and short films. “Passion projects often lead to innovation and creative expansion,” Kresge noted, “and as someone like me who’s been developing original content for a while now, I look forward to working with the Edit 1 team on that when the time is right.”
Donovan added, “As a company, we’re incredibly fortunate to have the talents of both Ken and Michael under one roof. They are among the most respected creatives in test commercials and pre-vis in our industry, and to have both here at Edit 1 is a tremendous opportunity for us and for our clients.”
