Über Content has added New York director Keith Ehrlich to its roster for commercial representation. He is best known as the creator and director of Made by Hand, a series of short films that celebrate the craftsmanship of local artisans. Already recognized as a member of the new generation of documentary makers, Ehrlich joins Über to further establish himself in the commercial arena.
Ehrlich arrives at Über Content having made the move to commercials with several client-direct projects. He recently shot a project for Coca-Cola in Myanmar to celebrate the upcoming FIFA World Cup in Brazil, part of a global campaign out of Wieden + Kennedy Sao Paulo. Additionally, Ehrlich directed several Carlton Crown Lager spots out of Clemenger BBDO in Melbourne–part of a new campaign highlighting the brewery’s commitment to sourcing the finest ingredients available. Ehrlich has already worked with clients that include Nike, CNN, HBO, American Express, The Wall Street Journal, Smirnoff, Yahoo, and Cisco.
Two years ago, he was inspired to create and direct Made by Hand, an ongoing series of web shorts spotlighting people that make things sustainably, locally, and with a passion for their craft. The films have gone on to be seen by over a million people. The project was also featured as an official selection of the 2013 SXSW film festival. Last spring, the series was expanded with a touching documentary called The Bike Maker. The short film delves into the life of Ezra Caldwell, an inspiring and talented maker of custom bicycles, whose cancer threatens his livelihood.
The Many Hires Jeremiah Wassom As Group Creative Director
Independent agency The Many has added Jeremiah Wassom as group creative director.
Wassom most recently worked a decade at Deutsch LA where, as SVP/creative director, he led the Taco Bell account and won new business for the agency. His agency past also includes AKQA and TBWAChiatDay. His creative work has touched the QSR, video games, automotive, fashion, and culture brand sectors. He also served eight years with the United States Marine Corps.
“Throughout his career, Jeremiah has helmed work that has not only made me personally jealous but has consistently pushed brands to show up in memorable and innovative ways,” said Josh Paialii, head of creative at The Many. “One look at his body of work and you will see his passion for storytelling and craft has raised the bar for entire categories, driving participation with many brands’ most loyal fans. Beyond being a world-class creative director and maker, Wassom is a proven team player and strategic thought leader. He’ll be a great addition to the leadership team at The Many working across all accounts. His role will be immediately felt as he guides and supports each of the creative leads in the department.”
A 20-year creative with agency, brand, and freelance experience, Wassom has forged a creative approach which focuses on crafting engaging connections rather than simply make ads. He sees the need for advertising to mean more, not simply do more.
The Many believes that true business growth is made possible by harnessing the power of participation and partners with brands to forge deeper connections with consumers, cultivate trust and loyalty, and maximize marketing spend and execution. The agency is built around a flexible model that offers a suite of capabilities, including... Read More