KBS has appointed Keith Butters as its global chief technology officer. Butters, who is best known for having co-founded The Barbarian Group, will be responsible for the integration of KBS’ deep technical capabilities within the agency’s creative product, which spans the gamut from fully integrated campaigns to technology innovation to major platform builds.
KBS maintains an in-house team of developers, product experts and engineers, who build platforms and digital experiences for clients including BMW, Windstream, Stanley Black & Decker, and Hershey.
“The tech and innovation part of KBS globally is substantial and growing fast. We’re delighted to have a leader of Keith’s talent, substance and humanity to help drive the whole agency forward,” said KBS global CEO Guy Hayward. “We now have a leadership team with enormous creative credentials and a proven ability to build agencies.”
Global chief creative officer Patrick Scissons echoed Hayward’s sentiments saying, “As innovation and tech continue to become more and more important across our global network–from our office in London which was awarded an Innovation Lion at Cannes to New York where we have had many creative opportunities for clients like eSight and Answer ALS–the goal is to bring together storytelling and technology in a way that feels fresh and emotive. Keith’s addition to the KBS Global Creative Council will help us to accomplish that.”
During his time at The Barbarian Group, Butters worked with clients including Volkswagen, PepsiCo, Burger King, Kashi and Nike. He specializes in applying design thinking to technology, digital media and marketing. He has also played an instrumental role in the creation and growth of the creative coding library Cinder, which was awarded the first ever Cannes Lions Innovation Grand Prix.
On joining KBS, Butters said, “I chose KBS because of their amazing leadership team, the existing creative and technical capabilities of the business, their appetite for both traditional and non-traditional work, and their enormous potential energy to do great work across multiple mediums.”
Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day
Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.
Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.
Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More