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    Katy Hornaday upped to ECD at Barkley

    By SHOOTUpdated:No Comments1530 Views
    KANSAS CITY, Mo. --

    Five-year veteran creative director Katy Hornaday has been promoted to executive creative director at Kansas City-based agency Barkley. Additionally, Paul Corrigan has been tapped to lead Barkley’s Blacktop design unit. 

    In her prior role as creative director, Hornaday led creative work for Hershey, Anheuser-Busch, Cargill, Noodles & Company and Vanity Fair, as well as a number of other brands since joining Barkley in 2012. Her work for Hershey TAKE5 was Barkley’s most-awarded work ever at this year’s Kansas City Addys, including the award of Overall Best In Show. 

    Previously Hornaday was a sr. copywriter at Crispin, Porter + Bogusky, working on brands such as Old Navy and Baby Carrots, before moving to Mullen in Boston where she held the title of associate creative director for brands like Zappos and JetBlue. 

    Hornaday replaces Jason Elm, who is departing Barkley. 

    Meanwhile in an effort to build up its portfolio in brand experience and design, long-time Barkley veteran Corrigan has been named executive design director. He will head the Blacktop design unit. As part of the change, Barkley’s experience design team will now report to Corrigan within Blacktop.

    Corrigan has been with Barkley since 2004 and prior to this promotion has held the titles of VP/interactive creative director, executive creative director, and design director. He replaces Blacktop founder Shawn Polowniak, who is leaving Barkley.

    Tags:BarkleyKaty HornadayPaul Corrigan



    Growth Brings Growing Pains–and Bots–To Bluesky

    Sunday, December 22, 2024

    Bluesky has seen its user base soar since the U.S. presidential election, boosted by people seeking refuge from Elon Musk's X, which they view as increasingly leaning too far to the right given its owner's support of President-elect Donald Trump, or wanting an alternative to Meta's Threads and its algorithms.

    The platform grew out of the company then known as Twitter, championed by its former CEO Jack Dorsey. Its decentralized approach to social networking was eventually intended to replace Twitter's core mechanic. That's unlikely now that the two companies have parted ways. But Bluesky's growth trajectory — with a user base that has more than doubled since October — could make it a serious competitor to other social platforms.

    But with growth comes growing pains. It's not just human users who've been flocking to Bluesky but also bots, including those designed to create partisan division or direct users to junk websites.

    The skyrocketing user base — now surpassing 25 million — is the biggest test yet for a relatively young platform that has branded itself as a social media alternative free of the problems plaguing its competitors. According to research firm Similarweb, Bluesky added 7.6 million monthly active app users on iOS and Android in November, an increase of 295.4% since October. It also saw 56.2 million desktop and mobile web visits, in the same period, up 189% from October.

    Besides the U.S. elections, Bluesky also got a boost when X was briefly banned in Brazil.

    "They got this spike in attention, they've crossed the threshold where it is now worth it for people to flood the platform with spam," said Laura Edelson, an assistant professor of computer science at Northeastern University and a member of Issue One's... Read More

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