Five-year veteran creative director Katy Hornaday has been promoted to executive creative director at Kansas City-based agency Barkley. Additionally, Paul Corrigan has been tapped to lead Barkley’s Blacktop design unit.
In her prior role as creative director, Hornaday led creative work for Hershey, Anheuser-Busch, Cargill, Noodles & Company and Vanity Fair, as well as a number of other brands since joining Barkley in 2012. Her work for Hershey TAKE5 was Barkley’s most-awarded work ever at this year’s Kansas City Addys, including the award of Overall Best In Show.
Previously Hornaday was a sr. copywriter at Crispin, Porter + Bogusky, working on brands such as Old Navy and Baby Carrots, before moving to Mullen in Boston where she held the title of associate creative director for brands like Zappos and JetBlue.
Hornaday replaces Jason Elm, who is departing Barkley.
Meanwhile in an effort to build up its portfolio in brand experience and design, long-time Barkley veteran Corrigan has been named executive design director. He will head the Blacktop design unit. As part of the change, Barkley’s experience design team will now report to Corrigan within Blacktop.
Corrigan has been with Barkley since 2004 and prior to this promotion has held the titles of VP/interactive creative director, executive creative director, and design director. He replaces Blacktop founder Shawn Polowniak, who is leaving Barkley.