CP+B has opened an office in Brazil, led by the creative team of Andre Kassu and Marcos Medeiros. They will be joined by industry thought leader Vinicius Reis who will direct operations and new business. Based in São Paulo, CP+B Brazil will work with clients in Brazil and globally. CP+B Brazil joins CP+B’s other offices in Los Angeles, Boulder, Miami, London and Gothenberg, Sweden.
Over the past few years, Kassu and Medeiros have been among the most highly awarded and recognized creative teams in the world. In 2013 alone, the pair won 16 Lions at the Cannes Lions International Festival of Creativity for brands including VW, Bayer and Getty Images. The previous year, they won five Lions and in 2010, Kassu was named Cannes’ most awarded copywriter. Earlier in their career, as a copywriter and art director, the duo won an additional 12 Lions and received the Cannes Grand Prix in the Press category for their Billboard Magazine campaign. The campaign also brought in three Yellow Pencils at D&AD.
Kassu and Medeiros first teamed up in 2008 while working at AlmapBBDO. Since then, they have worked for an array of global brands including VW, Pepsi, Brazil’s largest cosmetics company O Boticario, Bayer, Pedigree and the insurance company Bradesco Seguros. The “Poder ser” campaign they created for Pepsi won the Grand Effie at the Effie Awards. The creative duo’s most recent work includes two campaigns for VW, including “The Last Wishes” for the final edition of the iconic Kombi car, and the launch of Up!, a highly anticipated car for Brazilian consumers.
Reis comes to CP+B Brazil from Agencia We. As a partner there, he played an integral role in moving the agency from 36th to 22nd ranking (IBOPE Media) in a little over 9 months. Vinicius has had an impressive career in advertising moving from Brazil to the US to work at DDB Latin American and then running Unilever NA at Lowe, NY. He returned to Brazil to become CEO of Havas Digital and then held a senior role at Grupo abc. Throughout his career, he has worked with many blue chip clients, including P&G, ExxonMobil, J&J, Super Bonder, BBVA Bank, Inbev, Sharp, XM Radio and Itaú (Latin America’s largest private bank).
“It’s no secret that Brazil is an emerging economic powerhouse–it’s exciting, sexy and bursting with talent,” said Chuck Porter, chairman of CP+B. “And if we had started from scratch, we couldn’t have created better partners than Kassu, Marcos and Vinicius. There are a handful of creative teams in the world who have consistently produced work so brilliant that it explodes in the marketplace and transforms brands.”
