Karen Monahan has joined Wieden+Kennedy, New York, as director of digital production. She previously served as head of interactive at BBH New York.
During her BBH tenure, Monahan was instrumental in establishing processes for the development of interactive work and was influential in the launch of key campaigns for Axe Unilever, such as “100 Girls” and the recently launched Axe “Rise” campaign.
Before joining BBH, she held the managing director role in the New York office of Perfect Fools, an international boutique design agency, and earlier held the roles of executive producer and director of production, respectively, at digital agencies R/GA and Big Spaceship.
At Wieden, Monahan rounds out an interactive creative management production team that includes interactive creative director Jerome Austria, and which is headed by executive creative directors Todd Waterbury and Kevin Proudfoot, and head of content production Gary Krieg.
Before she began her advertising career, Monahan was the assistant chair of the digital design department at Parsons School of Design, where she received a Master’s degree in design and technology and a Bachelor’s degree in fine art.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads โ essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More