Gain Theory–a global WPP marketing foresight consultancy that brings together data, analytics, technology solutions and consumer-insight capabilities–has named Karen Kaufman to serve as managing partner, client development for North America and Latin America. In this newly created role, Kaufman will be developing new and existing client relationships in these territories. She will report to Jason Harrison, who in April was named worldwide CEO of Gain Theory.
Having worked within WPP for 16 years–with the likes of Ogilvy & Mather, Maxus and Mindshare–Kaufman has acted as a consultant advisor to some of the biggest advertisers in the world. Her heavyweight experience has seen her create custom analytical approaches to complex marketing challenges, connecting analytics and insights to execution and taking clients through the journey from challenge to solution.
Kaufman joins from GroupM Consulting Practice which saw her partner closely with a leading CPG client, to develop strategies that drive long-term profitable growth.