Executive producer Kala Sherman and creative director/composer Dave Wittman, former collaborators at Elias Arts, have teamed to launch music production company Travis + Maude.
Sherman and Wittman collectively have over two decades of experience creating original compositions for commercials, feature films and web content, having worked with clients such as Nike, Pepsi and Taco Bell. At their new venture, which is named after Sherman’s two hounds, they have already contributed to a pair of World Cup spots for ESPN, “Time Zone” and “Global Issues,” out of Wieden+Kennedy, New York.
Maintaining relationships with top-tier record label executives, publishers, artists and songwriters, Wittman and Sherman will combine these affiliations with their knowledge of agency operations to act as a conduit between artists and brands. “The idea is to make music an active part of the process again. It’s one of the most powerful and impactful parts of good creative work, but it’s also extremely subjective. The trick is to take all the resources and opportunities out there and make sense of them for our clients,” said Wittman who also brings digital savvy to the mix. His viral video “Whole Foods Parking Lot” has more than five million views on YouTube.
