CLIENT
Ubisoft Entertainment.
PRODUCTION CO.
kaboom productions, San Francisco.
Steve Fong, director; Andy Lilien, DP; Lauren Schwartz, executive producer; Lindsay Moore, producer. Shot on location in Oakland, Calif.
AGENCY
Buder Engel & Friends, San Francisco.
Vince Engel, creative director; Wayne Buder, managing director; Stephanie Bunting, producer; Mike Lee, art director; Chris Bull, copywriter.
EDITORIAL
Umlaut Films, San Francisco.
Edward Feldman, editor; Ricardo Lopez, assistant editor; Gina LoCurcio, executive producer.
POST
Retina, San Francisco.
Chris Martin, colorist.
Spy Post, San Francisco.
Darren Orr, online editor.
AUDIO POST
One Union Recording Studios, San Francisco.
Joaby Deal, mixer.
SOUND DESIGN
Umlaut Films.
Edward Feldman, sound designer.
THE SPOT
"Rocky KO" (:30) opens on blurry black-and-white footage of a man in a white shirt and bowtie, screaming at people in a boxing ring, as seen from someone’s POV. Suddenly the images become clear and it is revealed that the POV is from the eyes of a boxer who rises, only to be struck again by his opponent. The spot then shifts to video game footage of Ubisoft’s "Rocky Legends," which features Sylvester Stallone’s popular character in the ring with such opponents as Clubber Lang and Apollo Creed.
Spot broke in September.