Former creative team at Wieden+Kennedy
Craig Love and Shayne Millington, a creative duo at Wieden+Kennedy, have come aboard JWT New York as creative directors on the Macy’s and Bloomberg accounts, respectively. At W+K, Love was a senior copywriter and Millington a senior art director since 2008, partnering on notable campaigns for Target, Nike and Coke.
Love and Millington represent the first new creative hires of Peter Nicholson since he became JWT New York’s chief creative officer in January.
“This duo has been producing stellar work for more than a decade,” said Nicholson. “Their creative skills are indicative of the type of talent I am looking to bring to JWT. They have a strong body of work and I look forward to what they will achieve at JWT.”
Among Love and Millington’s collaborations at W+K was Target’s “Collection” campaign, which includes “The Great Thermostat War,” “We Only Met Two Days Ago” and “The Mysterious Car Odor” collections. Spots were directed by The Perlorian Brothers from production house Furlined.
Prior to joining W+K, Love and Millington spent five years at Saatchi & Saatchi New York, where they created Wheaties’ “Muscle Bag” and JCPenney’s “Back to School” campaign. Love and Millington also collaborated on creative for Cold Stone Creamery, Honey Nut Cheerios, Olay, and “I Love New York” New York State Tourism.
SCHROM x Yacht Club and Be Electric Studios Launch Electric XR for Virtual Production
SCHROM x Yacht Club, a full-service live-action, tabletop, and postproduction company, has teamed with Be Electric Studios, a soundstage, equipment rental, and virtual production company, to launch Electric XR, a virtual production collective.
Industry veteran Thomas Rossano will lead the new venture, which provides advanced virtual production solutions across multiple facilities. He brings over 25 years of experience in live-action, tabletop, postproduction and talent curation to enhance Electric XR’s offerings as a resource for brands and agencies, as well as other production companies in need of virtual production solutions. Additionally Rossano continues to serve as EP at XR New York (XR-NY), a role he’s held since December 2022. SCHROM x Yacht Club originally established XR-NY to help provide XR services for third-party rentals. While XR-NY will continue to function independently for SCHROM X Yacht Club, it now operates under the Electric XR umbrella.
Rossano’s expertise spans producing live-action commercials, branded content, interactive and experiential content. In addition to leading Electric XR, he holds responsibilities at SCHROM x Yacht Club which include driving business development, collaborating with sales reps and expanding the company’s creative talent network. Rossano’s career includes serving as an exec producer at Hungry Man for about 11 years, right from that company’s inception. He then went on to become a partner at Station Film where he also had a lengthy tenure. Later he was a partner at PRISM. Then after the pandemic hit, he became a freelance EP for nearly two years, looking into opportunities in virtual production, which led him to XR NY and now Electric XR. Over the years, he has produced high-profile... Read More