JWT North America has acquired Digitaria, a full-service digital agency based in San Diego and with satellite offices in Dallas, New York and Los Angeles. Purchase price was not disclosed. Dan Khabie retains his title as Digitaria CEO and will report to David Eastman, JWT North America CEO and worldwide digital director.
Founded in 1997, Digitaria has turned out such notable work as the NFL’s international site NFL-360.com, the Best Western To Go! iPhone app, and the U.S. Soccer site ussoccer.com. The 100-person shop has such clients as Qualcomm, NBC, Dreamworks and ESPN.
Digitaria retains its name and will operate as a unit of JWT North America, helping to serve JWT’s clients as well as its own existing clients using its proprietary “Digital Brand Migration” approach. The company specializes in transferring brands to multiple digital platforms such as websites, mobile devices, touch screens, social media applications and kiosks.
“JWT’s network offers a quality and scale that no other agency provides,” said Khabie. “JWT management is energized about having us join the team and we are thrilled to be a part of the organization.”
Headquartered in New York, JWT is a global network with more than 200 offices in over 90 countries employing nearly 10,000 marketing professionals.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More