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    JWT Milks The Cow For Raisin Bran Crunch

    By SHOOT StaffUpdated:No Comments1918 Views
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    CLIENT

    Kellogg’s Raisin Bran Crunch.

    PRODUCTION CO.

    Propaganda Films, Bicoastal/International.

    Kuntz & Maguire, director; Alex Barber, DP; Colin Hickson, executive producer; Geoff Cornish, producer. Shot on location in Los Angeles.

    AGENCY

    J. Walter Thompson, New York.

    Curt Detweiler, creative director/art director; Jon Koffler, creative director/copywriter; D.J. Pierce, art director; Jon Cline, executive producer.

    EDITORIAL

    MacKenzie Cutler, New York.

    Dave Koza, editor; Juliette Kadlecek, assistant editor.

    POST

    Nice Shoes, New York.

    Rich Schreck, online editor.

    Post Perfect, New York.

    Victor Mulholland, colorist. (He recently joined Manhattan Transfer, New York.)

    AUDIO POST

    Sound Lounge, New York.

    Rob Sayers, mixer.

    SOUND DESIGN

    MacKenzie Cutler.

    Mark Healy, sound designer.

    THE SPOT

    In "Cow" (:30), a slacker wakes up and heads for the Raisin Bran Crunch, only to find there’s no milk. He notices there’s a "cow" on the hill and, getting a brainstorm, heads to the animal to milk it. Watching from another room, a female roommate says to another roomie, "Are you gonna tell him that’s a boy cow?" The man replies, "No, he’ll figure it out."

    Spot broke in February.

    Category:ScreenWork



    Ben Edwards and Guy Hobbs Set To Return To FCB London As Exec Creative Directors

    Thursday, November 28, 2024

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