CLIENT
DTC.
PRODUCTION CO.
RSA USA, Los Angeles.
Jake Scott, director; Christopher Soos, DP; Jules Daly, president/executive producer; Leanne Amos, producer. Shot on location in New York.
AGENCY
J. Walter Thompson, New York.
Ed Evangelista, group creative director/ art director; Chris D’Rozario, group creative director/copywriter; Terry Brogan, executive producer; Nick Setounski, assistant producer.
EDITORIAL
Final Cut, New York.
Gary Knight, editor; Zoe Montagu-Smith, assistant editor; Stephanie Apt, head of production.
POST
Moving Images, New York.
Tim Masick, colorist.
Nice Shoes, New York.
Ed Patrowicz and Ed Skupeen, online editors.
VISUAL EFFECTS
Liquid Light, New York.
Amber Wilson, Inferno artist.
AUDIO POST
Sound Lounge, New York.
Philip Loeb, mixer.
MUSIC
Amber Music, New York.
Mike Hewer, composer; Michelle Curran, producer.
THE SPOT
"Hands" (:30) opens on an elderly couple walking through Central Park, as a younger couple walks around, and then in front of them. The younger woman, who wears a diamond ring, glances back and then joins hands with her partner, as the voiceover states, "There are two things in the world that last longer than time. Love is one of them. A diamond is forever."
Spot broke Nov. 22.