To promote a new camcorder that provides filmmakers with an easy way to create user generated content, JVC ran a contest at a user generated site for filmmakers to shoot a JVC commercial. The winning spot played on national TV and is running online.
The contest ran at VMIX.com, the site run by VMIX Media that plays independently produced videos and music.
“User generated content is the rage among marketers and we want to do it as an element in our campaign to get our message out and be cutting edge,” said Karl Bearnarth, JVC’s senior vice president of marketing. “VMIX has a robust site that enables consumers to share their content. We make a product that makes it easy to develop user generated content, so it worked well on the site.”
The new product is the Everio, the first tapeless camcorder that records onto a hard disc drive. “They can shoot their videos, edit them on a PC or Mac and upload them to sites for sharing or entering a contest like this,” Bearnarth said.
The contest ran from October to late December and generated over 80 entries. The winner was Martin Whittier, an aspiring filmmaker from Perryville, MD who operates Brumar Films, a production company. The winning spot, called “Danger Man,” featured a motorcyclist driving up a steep hill in a park before the camera is shown. Whittier used a JVC GY-HD100U camera, jvc a 720 hi def camcorder, for the shoot.
The spot played on Spike TV on Feb. 8 during the show Pros vs. Joes. It is also running on the VMIX and JVC websites.
The contest was an example of a campaign from VMIX, which “works with major brands to develop an online presence,” according to the company’s CEO Greg Kostello. “Companies come up with a great idea but don’t have the interactive team or the time to do it. We can get it up and running quickly.”
“JVC was looking to put their brand on the site and connect with new users to get the message out on the new product and have an interactive experience you can’t find anywhere else on the Net,” said David Brown, VMIX’s VP of brand entertainment.
AI-Assisted Works Can Get Copyright With Enough Human Creativity, According To U.S. Copyright Office
Artists can copyright works they made with the help of artificial intelligence, according to a new report by the U.S. Copyright Office that could further clear the way for the use of AI tools in Hollywood, the music industry and other creative fields.
The nation's copyright office, which sits in the Library of Congress and is not part of the executive branch, receives about half a million copyright applications per year covering millions of individual works. It has increasingly been asked to register works that are AI-generated.
And while many of those decisions are made on a case-by-case basis, the report issued Wednesday clarifies the office's approach as one based on what the top U.S. copyright official describes as the "centrality of human creativity" in authoring a work that warrants copyright protections.
"Where that creativity is expressed through the use of AI systems, it continues to enjoy protection," said a statement from Register of Copyrights Shira Perlmutter, who directs the office.
An AI-assisted work could be copyrightable if an artist's handiwork is perceptible. A human adapting an AI-generated output with "creative arrangements or modifications" could also make it fall under copyright protections.
The report follows a review that began in 2023 and fielded opinions from thousands of people that ranged from AI developers, to actors and country singers.
It shows the copyright office will continue to reject copyright claims for fully machine-generated content. A person simply prompting a chatbot or AI image generator to produce a work doesn't give that person the ability to copyright that work, according to the report. "Extending protection to material whose expressive elements are determined by a machine ...... Read More