Justine Bloome has joined media agency Carat USA as head of strategy and innovation. In this capacity she will lead the Catalyst team, a newly launched group in the U.S. focused on leveraging consumer insights and emerging technology platforms to deliver richer, more engaging communication experiences rooted in dynamic content and reflective of culture.
Bloome will be responsible for Carat’s communication strategy and report directly to Michael Epstein, Carat’s chief client officer.
Prior to joining Carat, Bloome founded marketing and communications firm, The Village Agency, in her native Australia in 2010. Previously, she was business strategist at Jack Morton Worldwide, where she was responsible for driving digital transformation and campaign amplification for the agency’s brand clients.
Bloome brings experience developing and executing integrated campaign strategies across owned, earned and paid media for a range of clients including REA Group, SEEK, NAB, Australian Super, MTV, National Geographic Channel, Coca Cola, Ford Motoring, Optus, McDonalds, ING Direct, Mitsubishi, Vodafone, MARS, Disney, Schweppes and Cadbury Australia.