Deutsch has hired Justin Crawford as SVP, creative director on 7-Eleven and Carmen Love as creative director on Uber. Crawford reports to chief creative officer Pete Favat and Love reports to executive creative director Jorge Calleja. Crawford and Love will be based in the agency’s Los Angeles office.
Before joining Deutsch, Crawford held executive creative director positions at R/GA, BBDO, JWT and Google Creative Lab in New York. He’s been a leader, problem solver and do-er on a broad spectrum of project types from campaign and story driven work to pure UX, design and new product innovation. Over the more than 20 years in the marketing and advertising industry, he’s spearheaded award-winning work for brands including Microsoft, Google, Reebok, Tommy Hilfiger, Disney, The Standard Hotels, Lexus, Smirnoff and Macy’s.
“I chose to come to Deutsch because of the people,” said Crawford. “Some crazy talented people I’ve known for years and some I’m lucky to have just met.”
Love comes to Deutsch from Crispin Porter + Bogusky, where she served as an associate creative director for Infiniti Global. Prior to CP+B, she spearheaded the creative department of TBWAChiatDay’s Mexico City office, which she was hired to co-found, before transferring to a senior creative position at TBWAChiatDay LA. Over the course of her 15 years in the industry, she has led and developed award-winning work for The Grammys, Gatorade, adidas, and Nissan, among others. She brings extensive expertise in global marketing and believes in leading by doing.
“Deutsch has been on my list for a long time,” said Love. “I’m inspired by both its ongoing love affair with culture and technology, and its drive for relentless self-improvement.”
CCO Favat related, “Hiring Carmen and Justin is a huge win for us and our clients. Carmen’s a powerful storyteller and has the cross-cultural perspective we need and Justin brings some of the best attention to craft in the business. They’re both a great addition to the team and I already see the impact their making at the agency.”
Droga5 Appoints Emma Montgomery As Global Chief Strategy Officer
Creative agency network Droga5 has appointed Emma Montgomery as global chief strategy officer. She is the third global appointment for the agency this year, with Pelle Sjoenell named worldwide chief creative officer this past March, and global CEO Mark Green recently appointed this fall. Montgomery will be responsible for connecting and supercharging Droga5’s strategy and creative offerings globally. She will be based in its headquarters in New York City.
“Emma is a world-class strategic leader and authority that I’ve long admired and dreamt of being partners-in-crime with,” said Sjoenell. “Her work inspires the creativity that connects people and brands in ways that move business and culture forward, so I’m excited to finally be able to work with her alongside Mark, and to see her lead and further strengthen our leadership and strategy teams around the world.”
Montgomery joins Droga5 after serving as CEO of DDB Chicago. She’s been in the industry for over 20 years, and has served in several high-level leadership positions throughout her career, including as president and CSO of Leo Burnett Chicago, global CSO of TBWA, and CEO of Leo Burnett Australia. She’s also worked across a breadth of categories and multiple global clients such as Kraft, Aldi, Diageo and Molson Coors, among many others, including challenger brands and startups.
“I’m excited to join Droga5 and have the opportunity to help carve out a new path for the brand globally, building on its tremendous legacy of creative leadership,” said Montgomery. “The potential of Droga5, combined with the possibilities of Accenture Song, was too exciting to pass up. No other agency has what they have, and as marketing shifts, the chance to make creativity a genuine... Read More