Justin Booth-Clibborn is leaving bicoastal production, design and animation studio Psyop to join BBH New York as head of integrated production. His last day at Psyop, where he’s served as managing partner and CMO, will be April 5, ending an 11-year tenure that began shortly after the company was founded.
Booth-Clibborn joined Psyop as a producer and helped the company to grow from a 14-person NY shop to 180 employees across two offices. He led Psyop’s reinvention of the production company/post-production model, integrating design, animation, live action and VFX. Over the years, Psyop turned out assorted pieces of notable work, including the lauded Coca-Cola “Happiness Factory” for Wieden+Kennedy, Amsterdam, Coke’s “Heist” for W+K, Portland, which won the primetime commercial Emmy Award in 2009, and more recently, Twinings’ “Gets You Back To You,” a spot for AMV BBDO, London, which topped SHOOT‘s quarterly Top Ten VFX/Animation Chart in fall 2011 and finished number two in our year-end Chart. At Psyop, Booth-Clibborn also helped launch VFX boutique MassMarket, Psyop sister company Blacklist and Psyop’s West Coast studio.
At BBH NY, Booth-Clibborn will oversee the agency’s integrated production team and build out the shop’s integrated production capabilities, reporting to chief creative officer John Patroulis.
“Justin has spent the last 11 years helping to grow a fantastic company built on technology, storytelling and creativity. Every idea and every person–from our creative department, our production partners, and our clients–will benefit from his unique understanding of the process, as well as his hunger to do great work,” said Patroulis.
Psyop CEO Rob Walston stated, “We will miss Justin but at the same time we are very excited for him. We look forward to working with Justin in his new role and will continue to deliver ground breaking, innovative highly creative work to our clients around the world.”
Lucia Grillo, managing director for Psyop’s New York office, added “Our teams on both coasts are filled with incredible, seasoned people–people who Justin helped attract–so though we are sad to see him go, we look forward to our continued growth and the creative opportunities ahead.”
Spurring that growth, Grillo will handle operations on the East Coast, while Neysa Horsburgh will oversee business on the West Coast from Psyop’s Venice, Calif. studio. Psyop COO Mark Tobin will continue to manage global operations.
Booth-Clibborn began his career as an agency account executive and planner in London before moving into live-action production and postproduction. Prior to joining Psyop, he worked in L.A. as a freelance producer for Method Studios, and as a director/producer for the since shuttered Propaganda Films.
Last fall, Booth-Clibborn completed a year’s service on the national board of the Association of Independent Commercial Producers and two years as VP of the AICP’s Digital Chapter.
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