Register

    Just Prior To Doing It

    By SHOOT StaffUpdated:No Comments1651 Views

    By Brian Diedrick

    --

    The latest Nike spot from Wieden+Kennedy (W+K), Portland, Ore., features a beautifully filmed, subtly edited montage of athletic endeavors in a multitude of sports and settings. Airing nationally in both :30 and :60 formats, the spot "Before" is somewhat reminiscent of "Move," a W+K-created Nike ad that aired earlier this year. Directed by Jake Scott of bicoastal RSA USA, "Move" also features a gorgeous collage of amateur and professional athletes. (See SHOOT’s Top Spot, 3/1, p.10).

    While "Move" no doubt blazed a creative trail for "Before," the latter spot is no cheap imitator. Creative directors Hal Curtis and Carlos Bayala have reprised their role in "Move" to bring off a similarly engaging and emotional commercial. Helmed and DP’d by Lance Acord, of New York-based Park Pictures, "Before" manages to achieve a style and effect all its own. Shoot Online subscribers may read this week’s Top Spot of the Week in full by accessing the Current Issue in the Members Area.

    CLIENT

    Nike.

    PRODUCTION CO.

    Park Pictures, New York

    Lance Acord, director/DP; Jackie Kelman, executive producer; Justin Pollock, producer. Shot on location in Los Angeles and Venice, Calif..; Tampa, Fla.; and Lethbridge, Alberta.

    AGENCY

    Wieden+Kennedy, Portland, Ore.

    Hal Curtis and Carlos Bayala, creative directors; Storm Tharp, art director; Jonathan Cude, copywriter; Ben Grylewicz, executive producer; Henry Lu, producer.

    STOCK FOOTAGE

    Nickerson Research, Los Angeles.

    Susan Nickerson, stock footage coordinator.

    Nike Film & Video,

    Beaverton, Ore.

    EDITORIAL

    Rock Paper Scissors, Los Angeles.

    Adam Pertofsky, editor; Val Thrasher and Andy Treki, assistant editors; Tatiana Vasquez, producer.

    POST/VISUAL EFFECTS

    Rushes/601, Los Angeles.

    Sean Coleman, colorist.

    A52, Los Angeles.

    Dan Sumpter, Henry artist/online editor; Darcy Leslie Parsons, visual effects supervisor; Rick Hassen,

    managing director; Leighton Greer, producer.

    AUDIO POST

    Signet Sound, Los Angeles.

    Barry Goldberg, engineer.

    MUSIC/SOUND DESIGN

    Endless Noise, Los Angeles.

    Jeff Elmassian, creative director/composer/sound designer; Andy Rehfeldt, Jeremy Zuckerman and Nate Jenkins, sound designers; Chris Guardino, orchestrator; Kacy Palmieri, producer.

    Category:Top Spot of the Week



    Stage and Film Actor Tony Roberts Dies At 85

    Friday, February 7, 2025

    Tony Roberts, a versatile, Tony Award-nominated theater performer at home in both plays and musicals and who appeared in several Woody Allen movies — often as Allen's best friend — has died. He was 85.

    Roberts' death was announced to The New York Times by his daughter, Nicole Burley.

    Roberts had a genial stage personality perfect for musical comedy and he originated roles in such diverse Broadway musicals as "How Now, Dow Jones" (1967); "Sugar" (1972), an adaptation of the movie "Some Like It Hot," and "Victor/Victoria" (1995), in which he co-starred with Julie Andrews when she returned to Broadway in the stage version of her popular film. He also was in the campy, roller-disco "Xanadu" in 2007 and "The Royal Family" in 2009.

    "I've never been particularly lucky at card games. I've never hit a jackpot. But I have been extremely lucky in life," he write in his memoir, "Do You Know Me?" "Unlike many of my pals, who didn't know what they wanted to become when they grew up, I knew I wanted to be an actor before I got to high school."

    Roberts also appeared on Broadway in the 1966 Woody Allen comedy "Don't Drink the Water," repeating his role in the film version, and in Allen's "Play It Again, Sam" (1969), for which he also made the movie.

    Other Allen films in which Roberts appeared were "Annie Hall" (1977), "Stardust Memories" (1980), "A Midsummer Night's Sex Comedy" (1982), "Hannah and Her Sisters" (1986) and "Radio Days" (1987).

    "Roberts' confident onscreen presence — not to mention his tall frame, broad shoulders and brown curly mane — was the perfect foil for Allen's various neurotic characters, making them more funny and enjoyable to watch," The Jewish Daily Forward wrote in 2016.

    In Eric Lax's book "Woody... Read More

    MySHOOT Profiles


    Add A Comment