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    Julian Schreiber, Tom Martin To Join Johannes Leonardo As ECDs On January 20

    By SHOOTUpdated:No Comments3807 Views
    Julian Schreiber (l) and Tom Martin.

    Creative team to come over from Clemenger BBDO Melbourne

    NEW YORK --

    Creative agency Johannes Leonardo, which recently hired Michael Duda as CEO, has continued its talent infusion, agreeing to bring on board the creative team of Julian Schreiber and Tom Martin who will join the shop as executive creative directors, effective January 20, 2014. They will report directly to co-founders and chief creative officers Jan Jacobs and Leo Premutico, working across all the agency’s clients including Google and Coca-Cola.

    Martin and Schreiber–who have amassed more than 200 awards throughout their careers, including 11 Cannes Lions and a Grand Prix–come over from Clemenger BBDO Melbourne where they were creative directors. In 2011, the pair made a major splash as co-creators of the National Australia Bank’s ‘Break Up’ campaign, a project now used as a case study worldwide on how a brand’s perception can be transformed in a single day. The campaign won a Cannes Grand Prix and three Grand Prix Spikes, including the first ever Grand Prix for effectiveness. Prior to Clemenger BBDO Melbourne, Martin and Schreiber held posts at George Patterson Y&R Melbourne.

    “It’s no small move to leave your home country, so it has to be absolutely worth it,” said Schreiber. “But the moment we started having a conversation with Leo and Jan about their creative thinking and vision, we knew this was the right move. We couldn’t be more excited about the trajectory of the agency and kind of work we’ll be making together.”

    Martin added, “We’ve had seven incredible years at Clem’s. We’ve learned so much, particularly from creative leaders James McGrath and Ant Keogh, and we’re so honored to be part of that creative legacy. After that experience, it simply made sense to us that our next step was overseas.  We’re incredibly thrilled to now be part of creating a new legacy, at an agency with such an already well-established creative reputation.”

    Since opening its doors in 2007, Johannes Leonardo has steadily grown its client roster while winning assorted awards including the inaugural Cannes Mobile Grand Prix for Google’s Project Re: Brief. Adding to its trajectory of growth, the agency will continue to work on projects for the likes of Nike, Chanel, the Bezos Family Foundation and Mary Katranzou and will move to a larger, bespoke office space in SoHo, at 628 Broadway, to be completed before the end of the year. 

    Category:News
    Tags:Johannes LeonardoJulian SchreiberTom Martin



    A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly

    Thursday, November 21, 2024

    U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.

    The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.

    Here's what it all means:

    What is the Justice Department's goal?
    Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.

    "The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."

    Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."

    It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More

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