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    Julian Cheevers named managing director of TBWAMedia Arts Lab

    By SHOOTUpdated:No Comments1647 Views
    LOS ANGELES --

    TBWAMedia Arts Lab, the global advertising agency dedicated to Apple, has appointed Julian Cheevers to serve as managing director in Los Angeles. Cheevers will report directly to TBWAMedia Arts Lab global president, Katrien De Bauw.

    Cheevers will oversee Los Angeles office operations and focus on continuing the momentum of world-class work produced by the agency, which had its best performance to date at the recent Cannes Lions International Festival of Creativity. The agency won a total of 16 Lions, including one Grand Prix, and three Gold Lions.

    “I was drawn to TBWAMedia Arts Lab because of the shared ambition to do culturally relevant work, on a global stage” said Cheevers. “This is a wonderful challenge and I am excited to partner with the TBWAMedia Arts Lab leadership team to foster an environment for transformative work to take place.”

    Cheevers comes to TBWAMedia Arts Lab with deep experience working with other, dynamic brands such as Nike, MailChimp, Under Armor, The New York Times and many more. While at Droga5, Cheevers led teams across multiple clients that won prestigious Grand Prix awards for strategy, film, cyber and integrated. Most recently, his work with Tourism Australia, Dundee: The Son of a Legend Returns Home, was recognized with a coveted Titanium Lion at the 2018 Cannes Lions Festival.

    Tags:Julian CheeversTBWAMedia Arts Lab



    “Sonic the Hedgehog 3” Tops Weekend Box Office

    Sunday, December 22, 2024

    In the holiday season battle of big-budget family movies, Paramount Pictures' "Sonic the Hedgehog 3" sped past the Walt Disney Co.'s "Mufasa: The Lion King" to take the top spot at the box office ahead of the lucrative Christmas corridor in theaters.

    "Sonic the Hedgehog 3" debuted with $62 million in ticket sales over the weekend, according to studio estimates. With strong reviews (86% fresh on Rotten Tomatoes) and a high score from audiences (an "A" on CinemaScore), "Sonic 3" is well positioned to be the top choice in cinemas during the busiest moviegoing period of the year.

    It was telling of some wider trends that "Sonic 3" — made for $122 million — bested one of Disney's top properties. Videogame adaptations, once among the most derided movie genres, have emerged as one of the most dependable box office forces in recent years. The two previous "Sonic" movies together grossed more $700 million worldwide and the third installment appears likely to do better than both of them. A fourth "Sonic" movie is already in development.

    "Mufasa," however, was humbled in its opening weekend, with its $35 million in domestic ticket sales coming in notably shy of expectations . The photorealistic "Lion King" prequel even opened wider than "Sonic 3," launching on 4,100 theaters and gobbling up most IMAX screens, compared with 3,761 locations for "Sonic 3."

    Though "Mufasa's" reviews were poor (56% fresh on Rotten Tomatoes), audiences gave it an "A-" CinemaScore.

    "Sonic 3" nearly doubled the haul for "Mufasa," which cost more than $200 million to make. Disney could look to $87.2 million in international sales to help make up the difference. The third "Sonic" will rollout in most overseas markets in the coming weeks.

    In director Jeff... Read More

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