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    Julia Neumann Named Partner, Chief Creative Officer At Publicis Groupe’s Le Truc

    By SHOOTUpdated:No Comments1227 Views
    Julia Neumann
    NEW YORK --

    Publicis Groupe’s creative collective Le Truc has named Julia Neumann as partner, chief creative officer, reporting to Carla Serrano, global chief strategy officer of Publicis Groupe and president of Le Truc. Based in Publicis’ New York headquarters, Neumann rounds out the creative leadership team, joining three partners–Bastien Baumann, founding partner, chief design officer; Andy Bird, founding partner, chief creative officer; and Marcos Kotlhar, partner, chief creative officer–in building and honing the future creative partnership model under Serrano’s leadership.

    “Julia’s track record of creative brilliance and commitment to pushing boundaries perfectly complements our leadership collective,” said Serrano. “We’re delighted to have her join our team and are excited to embark on a collaborative effort that enhances Le Truc’s transformative role in fueling creative solutions for Publicis’ clients.”

    Over the past year, Le Truc has played an integral role in Publicis’ continued new business success, and new, innovative work in collaboration with Groupe’s agencies working on Four Seasons, LVMH, Samsung, Visa, Pfizer, and Campbell’s, to name a few. Le Truc was also instrumental in the creative development of the industry-leading Working with Cancer initiative, awarded the 2023 Cannes Lions Health Grand Prix for Good.

    Neumann, an Austrian native, most recently served as a chief creative officer at Johannes Leonardo, where she was responsible for leading transformative ideas that spark cultural conversations for clients including Kraft Heinz, Instagram, Uber and Volkswagen. Previously, she was executive creative director at TBWA/Chiat Day, and across her career she has led award-winning campaigns such as “Billie Jean King Your Shoes” for Adidas, JetBlue’s “FlyBabies,” and MTN Dew’s “Major Melon.” She began her career in advertising as a copywriter at Saatchi & Saatchi and has held roles at Wieden + Kennedy, BBH and Mullen. 

    “The Le Truc model, which champions creativity, collaboration, and experimentation across Publicis Groupe, is so distinct and exactly what the industry needs to help brands navigate ongoing disruption,” said Neumann. “Every stage in my career helped prepare me for this role. I am both thrilled and humbled to join such a forward-thinking and imaginative group of creative and strategic leaders.”

    Le Truc is housed in a dynamic, collaborative creative workspace developed in partnership with architecture firm A+I, and dubbed a “physical manifestation of the future of work.” The 30,000 square foot space sits at the heart of Publicis Groupe’s flagship building in New York.

    Category:News
    Tags:Carla SerranoJulia NeumannLe TrucPublicis Groupe



    Review: Director Ben Taylor’s “Joy”

    Thursday, November 21, 2024

    Toward the end of Netflix's "Joy," the muffled cry of a newborn baby prompts a man and woman in a hospital to embrace out of pure bliss. They aren't the parents, but they had as much to do with the birth as the mom and dad.

    This charming and winning movie charts the decade-long true story of how the world's first IVF baby was born in England in 1978 — a 5-pound, 12-ounce girl who paved the way for millions more. It's an upbeat, very English affair, mixing sober discussion of endometriosis with chocolate biscuits.

    The couple embracing that day were pioneering scientist Robert Edwards and Jean Purdy, a young nurse and embryologist. Together with surgeon Patrick Steptoe, the trio succeeded with in vitro fertilization, a method of treating infertility. Edwards would go on to win the Nobel Prize.

    "Joy" has been birthed at a time when science is under threat in America — even IVF — so it's downright inspiring to see plucky, smart scientists working hard to change the world. "What we're doing, it matters," says Steptoe, played with quiet economy by Bill Nighy.

    "Joy" is the personal stories of the three scientists — mostly through the eyes of Purdy, a polite lab-coated warrior. "If I hear a commotion, I'm not very good at staying out of it," she says. Perfectly played by Thomasin McKenzie, Purdy is both vulnerable and strong, learning through the process to be a better human. James Norton plays Edwards with charm, self-doubt and calm spirit.

    Jack Thorne's script nicely explains the massive pressure the trio faced. IVF may have become common and uncontroversial over the last decades, but back in the late '70s it was experimental and shunned. The Anglican church called it a sin, the newspapers labeled it Frankenstein-ish and other... Read More

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